Main Subjects = 31
Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hossein Hajibabaei


The Impact of Brand Prominence on Trash Talking with Emphasis on Compulsive Buying, Brand Passion and Brand Anxiety

Articles in Press, Accepted Manuscript, Available Online from 01 July 2024

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohre sadat doaei; Neda Ghamaripour


30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Volume 16, Issue 2, 2024, Pages 262-283

10.22059/jibm.2023.352311.4504

Mohammad Rahim Esfidani; Mohsen Nazari; Shahriar Gharibzadeh; Nakisa Rezaie


Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour


Providing a Model for Internal Branding Based on the Meta-synthesis Approach

Volume 15, Issue 2, 2023, Pages 273-304

10.22059/jibm.2022.342143.4358

Amin Arefi; Fateme Masoumi; Afsane Azadeh Del


Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare


Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers

Volume 9, Issue 4, 2017, Pages 787-806

10.22059/jibm.2017.223997.2424

Atefeh Talebnejad; Bahram Ranjbarian; Hamid Bidram; Hossein Samavatian


The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Volume 9, Issue 2, 2017, Pages 337-352

10.22059/jibm.2014.50716

Mehran Rezvani; Seyed Hamid Khodadad Hoseini; Kiandokht Kiaee


The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi


The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Volume 7, Issue 3, 2015, Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi