Journal of Business Management

Main Subjects = 31

Designing a model of factors determining the specific value of the company's brand and ranking them based on the fuzzy Delphi method and structural equations

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.373137.4760

Vahidreza Nesabi; Bahram Kheiri; Hamidreza Yazdani

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Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hossein Hajibabaei

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The Impact of Brand Prominence on Trash Talking with Emphasis on Compulsive Buying, Brand Passion and Brand Anxiety

Articles in Press, Accepted Manuscript, Available Online from 01 July 2024

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohre sadat doaei; Neda Ghamaripour

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Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness

Volume 16, Issue 3, 2024, Pages 618-640

10.22059/jibm.2022.341757.4351

Naghmeh Sheibani Moghadam; Masoud Keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Volume 16, Issue 2, 2024, Pages 262-283

10.22059/jibm.2023.352311.4504

Mohammad Rahim Esfidani; Mohsen Nazari; Shahriar Gharibzadeh; Nakisa Rezaie

Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

Brand Greenwashing Formation Model: An Interpretative Structural Approach

Volume 15, Issue 3, 2023, Pages 554-576

10.22059/jibm.2022.345801.4412

Seyednajmoudin Mousavi

Providing a Model for Internal Branding Based on the Meta-synthesis Approach

Volume 15, Issue 2, 2023, Pages 273-304

10.22059/jibm.2022.342143.4358

Amin Arefi; Fateme Masoumi; Afsane Azadeh Del

Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company

Volume 11, Issue 3, 2019, Pages 505-524

10.22059/jibm.2019.266532.3254

Maryam Behzadi; Ehsan Abedi; Seyed Mahmoud Hashemi

Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies

Volume 11, Issue 1, 2019, Pages 141-162

10.22059/jibm.2018.249472.2904

Adel Azar; Abbasli Rastgar; Hooshmand Bagheri Garabollagh

Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers

Volume 9, Issue 4, 2017, Pages 787-806

10.22059/jibm.2017.223997.2424

Atefeh Talebnejad; Bahram Ranjbarian; Hamid Bidram; Hossein Samavatian

The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees)

Volume 9, Issue 3, 2017, Pages 617-640

10.22059/jibm.2017.222410.2388

Ehsan Abedi; Fatemeh Jamallo

A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands)

Volume 9, Issue 2, 2017, Pages 317-336

10.22059/jibm.2017.60167

Hamid Reza Rezaee Kelidbari; Mohammad Taleghani Taleghani; Seyedeh Fatemeh Alavi Foumani

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Volume 9, Issue 2, 2017, Pages 337-352

10.22059/jibm.2014.50716

Mehran Rezvani; Seyed Hamid Khodadad Hoseini; Kiandokht Kiaee

The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention

Volume 8, Issue 4, 2016, Pages 699-720

10.22059/jibm.2017.61296

interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance

Volume 8, Issue 2, 2016, Pages 259-280

10.22059/jibm.2016.58691

Mohammad Rahim Esfidani; Sara Ramezani; Mohammad Ali Shahhoseini

Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran)

Volume 8, Issue 2, 2016, Pages 413-432

10.22059/jibm.2016.58699

Shahriar Azizi; Mohamad Reza Bolur Parsa

The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry)

Volume 8, Issue 1, 2016, Pages 205-228

10.22059/jibm.2016.57537

Mohsen Alizade Sani; Soheil Nejat

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Volume 7, Issue 3, 2015, Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi

Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company)

Volume 7, Issue 3, 2015, Pages 621-642

10.22059/jibm.2015.57007

Mohammad Reza khosravi; Narges Delafrooz; Kambiz Shahroodi; Behnam Rezaei Yousefi

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

Investigating the effect of context factors on the effectiveness of brand placement in movies

Volume 7, Issue 3, 2015, Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh; Kambiz Heidarzadeh

Journal Archive

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)