Journal of Business Management

Main Subjects = 31

Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei

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Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341757.4351

naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

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Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

Brand Greenwashing Formation Model: An Interpretative Structural Approach

Volume 15, Issue 3, 2023, Pages 554-576

10.22059/jibm.2022.345801.4412

Seyednajmoudin Mousavi

Providing a Model for Internal Branding Based on the Meta-synthesis Approach

Volume 15, Issue 2, 2023, Pages 273-304

10.22059/jibm.2022.342143.4358

Amin Arefi; Fateme Masoumi; Afsane Azadeh Del

Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company

Volume 11, Issue 3, 2019, Pages 505-524

10.22059/jibm.2019.266532.3254

Maryam Behzadi; Ehsan Abedi; Seyed Mahmoud Hashemi

Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies

Volume 11, Issue 1, 2019, Pages 141-162

10.22059/jibm.2018.249472.2904

Adel Azar; Abbasli Rastgar; Hooshmand Bagheri Garabollagh

Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers

Volume 9, Issue 4, 2017, Pages 787-806

10.22059/jibm.2017.223997.2424

Atefeh Talebnejad; Bahram Ranjbarian; Hamid Bidram; Hossein Samavatian

The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees)

Volume 9, Issue 3, 2017, Pages 617-640

10.22059/jibm.2017.222410.2388

Ehsan Abedi; Fatemeh Jamallo

A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands)

Volume 9, Issue 2, 2017, Pages 317-336

10.22059/jibm.2017.60167

Hamid Reza Rezaee Kelidbari; Mohammad Taleghani Taleghani; Seyedeh Fatemeh Alavi Foumani

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Volume 9, Issue 2, 2017, Pages 337-352

10.22059/jibm.2014.50716

Mehran Rezvani; Seyed Hamid Khodadad Hoseini; Kiandokht Kiaee

The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention

Volume 8, Issue 4, 2016, Pages 699-720

10.22059/jibm.2017.61296

interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance

Volume 8, Issue 2, 2016, Pages 259-280

10.22059/jibm.2016.58691

Mohammad Rahim Esfidani; Sara Ramezani; Mohammad Ali Shahhoseini

Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran)

Volume 8, Issue 2, 2016, Pages 413-432

10.22059/jibm.2016.58699

Shahriar Azizi; Mohamad Reza Bolur Parsa

The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry)

Volume 8, Issue 1, 2016, Pages 205-228

10.22059/jibm.2016.57537

Mohsen Alizade Sani; Soheil Nejat

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Volume 7, Issue 3, 2015, Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi

Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company)

Volume 7, Issue 3, 2015, Pages 621-642

10.22059/jibm.2015.57007

Mohammad Reza khosravi; Narges Delafrooz; Kambiz Shahroodi; Behnam Rezaei Yousefi

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

Investigating the effect of context factors on the effectiveness of brand placement in movies

Volume 7, Issue 3, 2015, Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh; Kambiz Heidarzadeh

Identification of the effective criteria on choosing imitation brand for consumables

Volume 7, Issue 2, 2015, Pages 273-294

10.22059/jibm.2015.52897

Seyed Babak Ebrahimi; Hamid Ketabian; Hesam Rahimi

Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company)

Volume 7, Issue 2, 2015, Pages 445-462

10.22059/jibm.2015.50741

Seyed Mohammad Tabatabaee Nasab; Zohreh Mohammad Nabi

Analysis of the factors affecting development of the services brand identity

Volume 7, Issue 1, 2015, Pages 1-21

10.22059/jibm.2015.52323

Mohammad Bashokouh; Mitra Shekasteband

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)