Number of Articles: 690
The Impact of Brand Prominence on Trash Talking with Emphasis on Compulsive Buying, Brand Passion and Brand Anxiety

Articles in Press, Accepted Manuscript, Available Online from 01 July 2024

10.22059/jibm.2024.373018.4758

Ebrahim Zarepour Nasirabadi; Zohre sadat doaei; Neda Ghamaripour

The Effect of Thinking Style on Promotional Message Effectiveness: An Experimental Study with Eye-Tracking

Articles in Press, Accepted Manuscript, Available Online from 29 July 2024

10.22059/jibm.2024.361549.4607

Rosa Hendijani; Sahand Kalantary

The effect of design thinking on corporate performance through the mediation of business model innovation

Articles in Press, Accepted Manuscript, Available Online from 01 September 2024

10.22059/jibm.2024.373874.4769

Taraneh Farokhmanesh; Farnaz Khodaei; Ali Davari

Developing a B2B customer churn prediction optimal model based on data mining in Khorasan Petrochemical Company

Articles in Press, Accepted Manuscript, Available Online from 30 November 2024

10.22059/jibm.2024.365245.4665

Marziyeh Tavasoli; Seyyed Mohammad Bagheri; Shahrbanoo Gholipour Ferydouni

Qtourism, A method for City Branding

Articles in Press, Accepted Manuscript, Available Online from 04 March 2025

10.22059/jibm.2024.383084.4849

Mehrdad Naserpour; mohammad bashokouh; ghasem zarei; hossein rahimi

Identifying the key factors of social media content generation to improve consumer engagement with the brand

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22059/jibm.2024.376776.4792

zahra alahverdi; Seid Mohammad Reza Mirahmadi; saeed landaran esfahani; mahdi tajaldin

Studying the effect of the maturity of information and communication technology governance on the marketing performance of insurance companies in Tehran

Articles in Press, Accepted Manuscript, Available Online from 20 April 2025

10.22059/jibm.2024.381044.4830

vajihe vafaei; Bahman Khodapanah; yousef khalilzadeh

Providing a transition framework for a sustainable innovative circular business model

Articles in Press, Accepted Manuscript, Available Online from 26 April 2025

10.22059/jibm.2024.381695.4837

Seyed Hamed Vares; Nastran hajiheydari; Mohammad Kargar Shouraki; Sarah Mehrjoo

Freelancers in the Sharing Economy: Conceptualizing the Value Proposition in Freelancing Platforms

Articles in Press, Accepted Manuscript, Available Online from 05 May 2025

10.22059/jibm.2025.384321.4861

Fatemeh Mehranfard; Zahra Mehranfard; Ezatollah Abbasian

Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises

Articles in Press, Accepted Manuscript, Available Online from 18 May 2025

10.22059/jibm.2025.386719.4886

Mohammadali Shahhoseini; Rasoul Nosratpanah; Gholamhosein Atashi

The Moderating Role of Brand Reputation and Store Image in the Relationship between Sensory Marketing and Consumer Behavioral Tendencies

Articles in Press, Accepted Manuscript, Available Online from 27 May 2025

10.22059/jibm.2025.392778.4949

Mohammadreza Darvishinia; Gholamhossein Khorshidi; Fatemehzahra Shokuhian

Design and Development of a Responsive Marketing Strategy and Flexibility Model for Small and Medium-Sized Enterprises (SMEs) in Crisis Conditions

Articles in Press, Accepted Manuscript, Available Online from 11 June 2025

10.22059/jibm.2025.384663.4869

Akram Ahmadi; Hossein Rahimi Clever; Mohammad Bashkoh Ajirlu; Baqer Askaranjad Nouri

Journal of Business Management

Journal Archive