Journal of Business Management

Volume & Issue: Volume 7, Issue 3, 2015

An analysis of structural changes of customer segments by a hybrid method of clustering and association rule

Pages 515-542

10.22059/jibm.2015.56999

Elham Akhondzadeh-Noughabi; Amir Albadvi; Mohammad Mehdi Sepehri

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi

Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising

Pages 563-582

10.22059/jibm.2015.51917

Manijeh Bahrainizadeh; Adel Pourdehghan

Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks)

Pages 583-600

10.22059/jibm.2015.52894

Mohammad Taban; Vahid Sharafi; Esfandyar Mohammadi; Seyyed Mahdi Viseh

Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers)

Pages 601-620

10.22059/jibm.2015.57006

Mohammad Reza Hamidizadeh; Mikael Pashaabadi; Mahdi Ataei; Behzad Hayati

Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company)

Pages 621-642

10.22059/jibm.2015.57007

Mohammad Reza khosravi; Narges Delafrooz; Kambiz Shahroodi; Behnam Rezaei Yousefi

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

Investigating the relationship between cognitive dissonance and product involvement

Pages 663-678

10.22059/jibm.2015.52263

Bahram Ranjbariyan; Qasem Asghari

Investigating the effect of context factors on the effectiveness of brand placement in movies

Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh; Kambiz Heidarzadeh

Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses

Pages 699-720

10.22059/jibm.2015.53196

Abbasali Rastegar; Mohammad Ali Siah Sarani Kojori

Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq

Pages 721-736

10.22059/jibm.2015.57008

Rahim Mohtaram; Tahmoores Hasangholipoor; Mohsen Nazari; Ahmad Roosta

Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics

Pages 737-760

10.22059/jibm.2015.52863

Ali Mohaghar; Mostafa Razavi; Mohammad Mirkazemi Mood

Journal Archive

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

2015

2015

2015

2015

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)