AcceleratorDesigning a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
Agility strategicBibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
Analytic Hierarchy ProcessIdentifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
Artificial Neural NetworkArtificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
Artificial Neural NetworkPredicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
B
B2C BusinessesA Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
Banking crisis managementProposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
Behavioral strategyThe Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
BibliometricsBibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
Blockchain technologyConceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
BrandKey Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
Brand capitalThe Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
Brand ecologyBrand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
Brand ReputationExploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
Brand salienceThe Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
Brand value Co-CreationExploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
Business EcosystemDynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
Business model designForesight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
Business Model InnovationThe Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
Business survivalDesigning a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
C
Central Bank of IranConceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
Characteristics of OmnichannelExploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
Collaborative ConsumptionFactors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
CompetencyA Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
Competitive AdvantageIdentification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
Competitive AdvantageIdentifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
Compulsive BuyingThe Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
Conceptual modelForesight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
Consumer behaviorProviding an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
Consumer behaviorThe Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
Consumer behaviorThe Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
Consumer engagementKey Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
Content moderationDeveloping a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
Content productionKey Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
Corporate acceleratorDesigning a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
Corporate bank customersA Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
Corporate PerformanceThe Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
Co-word analysisBibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
CryptocurrencyConceptualizing the Central Bank of Iran’s Policymaking Model for Cryptocurrencies to Foster Trade and Commerce [Volume 17, Issue 4, 2025, Pages 1257-1273]
Customer-brand engagementExploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
Customer Effort ScoreArtificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
Customer engagementExamining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
Customer experienceA Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
Customer involvement brandingA Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
Customer JourneyThe Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
D
Data analysisA Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
Data MiningExamining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
Data MiningPredicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
Delphi methodA Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
Design ThinkingThe Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
DigikalaA Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
Digital MarketingProviding an inbound marketing model with a meta synthesis approach [Volume 17, Issue 3, 2025, Pages 947-969]
Digital MarketingA Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
Digital TourismThe Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
Digital TransformationThe Evolution of Customer Journey Models in Digital Tourism Markets: A Historical-Analytical Approach [Volume 17, Issue 4, 2025, Pages 1174-1205]
Dynamic capabilitiesDynamic Capabilities and Firm Growth: A Framework-Based Systematic Literature Review [Volume 17, Issue 2, 2025, Pages 414-453]
Dynamic capabilityDesigning a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
Dynamic pricingPresenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
E
E-marketingPresenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
Employee PersuasionDesigning a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
Entrepreneurial ecosystem of IranDesigning a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
Excess market entryThe Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
Experience goodsA Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
F
Firm SizeDesigning a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
ForesightForesight-based Business Model Design: Presentation and Validation of a Conceptual Model [Volume 17, Issue 1, 2025, Pages 96-128]
Genre AnalysisA Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
Government FailureCausal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
Grounded theoryA Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
I
Innovation mediationThe Impact of Design Thinking on Corporate Performance: The Mediating Role of Business Model Innovation [Volume 17, Issue 4, 2025, Pages 1274-1297]
Innovative atmosphereThe Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
Innovative MarketingIdentification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
Innovative MarketingIdentifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
InstagramExamining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
Insurance industryBrand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
InternationalizationIdentifying Entrepreneurs' Mental Patterns in Facilitating the Speed of Internationalization [Volume 17, Issue 1, 2025, Pages 171-200]
Internationalization of companiesThe Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
K
Knowledge-based CompaniesA Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
M
Macroeconomic ShocksProposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
Market DevelopmentPresenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
Market FailureCausal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
MarketingThe Impact of Teamwork on Company Internationalization: The Mediating Role of Marketing [Volume 17, Issue 1, 2025, Pages 46-68]
Marketing outcomes network marketingA Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
Marketing strategiesBrand Creation Ecology in the Insurance Industry [Volume 17, Issue 4, 2025, Pages 1231-1256]
Market StructureAssessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
Meta-synthesisOrganizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]
Meta-synthesis approachIdentifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]
Micmac analysisKey Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
Mobile marketingPredicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
Most helpful reviewsA Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform [Volume 17, Issue 3, 2025, Pages 867-895]
N
News RoomDesigning a Model of Employee Persuasion in Creative Media Industries [Volume 17, Issue 1, 2025, Pages 69-95]
Non-market strategyCausal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
O
Online RetailA Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
Online shoppingIdentifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis [Volume 17, Issue 2, 2025, Pages 266-300]
Open innovationIdentifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry [Volume 17, Issue 2, 2025, Pages 481-525]
Optimal advertisingAssessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
OptimismThe Role of Managerial Optimism in Excess Entry: A Simulation of Market Entry Decisions [Volume 17, Issue 3, 2025, Pages 663-698]
Organizational StrategiesOrganizational Strategies in Turbulent Environments: A Meta-Synthesis Study [Volume 17, Issue 2, 2025, Pages 454-480]
P
Peer-to-Peer AccommodationFactors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
Perceived FairnessPresenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
Platform regulationDeveloping a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
Price fairnessPresenting the Perceived Fairness Model of Dynamic Pricing: Meta-Synthesis Approach [Volume 17, Issue 1, 2025, Pages 129-148]
Private commercial banksProposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
Producer surplusAssessing Dairy Producers’ Surplus and Benefits from Brand Advertising [Volume 17, Issue 2, 2025, Pages 389-413]
Product managementA Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
Product Market ShareThe Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
Promoter ScoreArtificial Neural Networks in E-Commerce Customer Lifetime Value Prediction: The Role of Key Performance Indicators of Customer Satisfaction [Volume 17, Issue 4, 2025, Pages 970-1002]
Published Content AttributesExamining the Impact of Content Features on Customer Engagement in Social Media: A Data Mining Approach on Instagram [Volume 17, Issue 1, 2025, Pages 201-233]
Purchase strategyThe Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
Q
Qualitative Content AnalysisA Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach [Volume 17, Issue 4, 2025, Pages 1028-1066]
R
Reasoned ActionFactors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
Regulatory fitThe Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
Regulatory FocusThe Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study [Volume 17, Issue 1, 2025, Pages 234-265]
Relationship qualityExploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [Volume 17, Issue 2, 2025, Pages 359-388]
Retail industryDeveloping a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
S
Sales crisis in bankingProposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
SEOA Framework for the Competencies of Search Engine Optimization Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 17, Issue 2, 2025, Pages 301-334]
Social innovationFactors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness [Volume 17, Issue 4, 2025, Pages 1094-1138]
Social mediaKey Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement [Volume 17, Issue 4, 2025, Pages 1067-1093]
Social mediaPresenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq [Volume 17, Issue 4, 2025, Pages 1206-1230]
Social media agilityDesigning a Business Survival Model Based on Social Media Agility and Dynamic Capabilities [Volume 17, Issue 3, 2025, Pages 770-819]
Social media platformsDeveloping a Content Moderation Framework for Fake News on Social Media (A Case Study of X and Instagram) [Volume 17, Issue 3, 2025, Pages 918-946]
Social network marketingA Paradigm Model of Social Media Marketing Outcomes in Online Retail Stores [Volume 17, Issue 4, 2025, Pages 1139-1173]
StartupDesigning a Specialized Corporate Accelerator Framework for Iran’s Entrepreneurial Ecosystem [Volume 17, Issue 3, 2025, Pages 896-917]
Strategic diagramBibliometric Analysis of Strategic Agility Using Word Co-occurrence Analysis [Volume 17, Issue 1, 2025, Pages 1-22]
Strategic orientationExamining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
Strategic PlanningExamining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
StrategyIdentification of Components of Innovative Marketing Strategies in the Sports Industry: A Grounded Theory Approach [Volume 17, Issue 1, 2025, Pages 23-45]
Structural-interpretive modeling (ISM)Proposing a Crisis Management Model for Sales in Iran’s Banking Industry (Case Study: Private Commercial Banks) [Volume 17, Issue 3, 2025, Pages 820-844]
Sustainability AccountingDeveloping a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
Sustainability auditDeveloping a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
Sustainability TransparencyDeveloping a Sustainability Auditing Model in the Retail Industry [Volume 17, Issue 2, 2025, Pages 633-668]
Systematic reviewCausal factors for Developing Non-market Strategies at the Firm and Institutional Level: Findings of a Systematic Review [Volume 17, Issue 2, 2025, Pages 565-606]
T
Talent ManagementA Talent Management Model for Knowledge-Based Companies [Volume 17, Issue 4, 2025, Pages 1298-1339]
Technology AcceptancePredicting Mobile Marketing Acceptance Factors: A Hybrid Approach of Structural Equation Modeling and Artificial Neural Network (SEM-ANN) [Volume 17, Issue 3, 2025, Pages 732-769]
Trade CreditThe Impact of Product Market Share on the Relationship between Brand Capital and Trade Credit of Companies [Volume 17, Issue 4, 2025, Pages 1003-1027]
Trash TalkingThe Impact of Brand Salience on Trash Talking with Emphasis on Compulsive Buying [Volume 17, Issue 3, 2025, Pages 699-731]
U
UncertaintyExamining the Relationship between Environmental Uncertainty and Strategic Planning Approaches: The Mediating Role of Strategic Orientation [Volume 17, Issue 3, 2025, Pages 845-866]
Uses and gratification theoryA Study of New Media Consumption Patterns among Iranian Consumers: An Interpretative Phenomenological Approach [Volume 17, Issue 2, 2025, Pages 335-358]
V
Value co-creationA Brand Co-Innovation Model for the Sharing Economy: Customer Involvement and Value Co-Creation [Volume 17, Issue 2, 2025, Pages 607-632]
VUCA environmentDeveloping a Cognitive Skills Model for Organizational Leaders and Managers in Decision-Making within the VUCA Environment [Volume 17, Issue 2, 2025, Pages 526-564]