Author = Masoud Keimasi
Developing Maturity Model of Business Model Openness in Iranian Banking Industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023


fahimeh mollaahmadi; mohammadali shahhoseini; Nima mokhtarzadeh; masoud Keymasi

Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023


naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

A Systematic Literature Review of Bank-fintech Collaboration

Volume 14, Issue 2, 2022, Pages 199-227


Mohammad Ali Shah Hosseini; Masoud Keimasi; Mehdi Shami Zanjani; Maryam Haghighikhah

Providing a model of good e-governance in the online business environment of the insurance industry

Volume 13, Issue 4, 2021, Pages 864-885


Pedram Abdarzadeh; Taher Roshandel Arbatani; Masoud Keimasi; Seyed Vahid Aqili

Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing

Volume 12, Issue 3, 2020, Pages 679-701


Gholamreza Jandaghi; Masoud Keimasi; Ali Amoei Ojaki; Maysam Shafiee

Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142


Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Volume 6, Issue 2, July 2014, Pages 227-250


Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard

Organizational Intelligence: Comparative Survey between Private and Governmental banks

Volume 3, Issue 3, October 2011, Pages 131-146

Masoud Keimasi; Hasti Chitsazan; Eslame Fakher