Developing Maturity Model of Business Model Openness in Iranian Banking Industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2022.341652.4350

fahimeh mollaahmadi; mohammadali shahhoseini; Nima mokhtarzadeh; masoud Keymasi

• View Article

Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness

Volume 16, Issue 3, 2024, Pages 618-640

10.22059/jibm.2022.341757.4351

Naghmeh Sheibani Moghadam; Masoud Keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

• View Article
• PDF 491.63 K

Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach

Volume 15, Issue 3, 2023, Pages 481-505

10.22059/jibm.2023.348146.4441

Ali Divandari; Masoud Keimasi; Sanam Mottaghi

• View Article
• PDF 773.59 K

A Systematic Literature Review of Bank-fintech Collaboration

Volume 14, Issue 2, 2022, Pages 199-227

10.22059/jibm.2022.328496.4191

Mohammad Ali Shah Hosseini; Masoud Keimasi; Mehdi Shami Zanjani; Maryam Haghighikhah

• View Article
• PDF 736.42 K

Providing a model of good e-governance in the online business environment of the insurance industry

Volume 13, Issue 4, 2021, Pages 864-885

10.22059/jibm.2021.321920.4096

Pedram Abdarzadeh; Taher Roshandel Arbatani; Masoud Keimasi; Seyed Vahid Aqili

• View Article
• PDF 1.58 M

Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing

Volume 12, Issue 3, 2020, Pages 679-701

10.22059/jibm.2019.278823.3471

Gholamreza Jandaghi; Masoud Keimasi; Ali Amoei Ojaki; Maysam Shafiee

• View Article
• PDF 767.51 K

Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142

10.22059/jibm.2018.268675.3306

Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

• View Article
• PDF 1.89 M

Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM)

Volume 11, Issue 3, 2019, Pages 565-584

10.22059/jibm.2019.267812.3285

Hajar Hakimi; Ali Divandari; Masoud Keimasi; Mehdi Haghighi kaffash

• View Article
• PDF 759.67 K

Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory

Volume 11, Issue 1, 2019, Pages 45-62

10.22059/jibm.2017.236608.2660

Mohsen Nazari; Masoud Keimasi; Ahmad Ghodselahi

• View Article
• PDF 595.89 K

Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Volume 6, Issue 2, July 2014, Pages 227-250

10.22059/jibm.2014.51378

Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard

• View Article
• PDF 2.8 M

Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry

Volume 6, Issue 2, July 2014, Pages 271-290

10.22059/jibm.2014.50719

Nastaran Hajiheidari; Masoud Keimasi; Ali Amoei Ojaki

• View Article
• PDF 364.77 K

Organizational Intelligence: Comparative Survey between Private and Governmental banks

Volume 3, Issue 3, October 2011, Pages 131-146

Masoud Keimasi; Hasti Chitsazan; Eslame Fakher

• View Article
• PDF 705.78 K