Keywords = Relationship marketing
A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain

Volume 13, Issue 1, 2021, Pages 273-303


Seyyed Mohammad Javad Rejali; Ali Sanayei; Majid Mohammad shafiee

The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits

Volume 12, Issue 4, 2021, Pages 1006-1029


Alireza Tourchian; Samad Aali; Naser Sanoubar; Alireza Bafandeh Zendeh

Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones

Volume 3, Issue 2, September 2011, Pages 149-172

Davar Venouss Venouss; Bahareh Zohouri

Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store

Volume 2, Issue 1, April 2010

Mansour Samadi; Ali Hosein Hoseinzadeh; Mohammad Nurani