Keywords = Banking industry
Modeling Brand Selection Evaluation in the Banking Industry

Volume 12, Issue 3, 2020, Pages 727-747

10.22059/jibm.2020.296065.3750

Mostafa Esfandiari; Niloofar Imankhan; Majid Fattahi


Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model

Volume 10, Issue 4, 2018, Pages 795-814

10.22059/jibm.2018.231267.2568

Reihaneh Bahrinejad; Amir khanlari; Tahmores Hasangholipor Yasory; Seyed Mahmoud Hosseini


Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry)

Volume 4, Issue 4, January 2013, Pages 93-106

10.22059/jibm.2013.54764

Najmeh Ramooz; Asghar Moshabbaki; Parviz Ahmadi; Hamid KhodadadHosseini