Journal of Business Management

Keywords = Brand Loyalty

User Engagement with Brand and Value Co-creation in Media Platforms

Volume 14, Issue 3, 2022, Pages 379-400

10.22059/jibm.2022.336177.4278

Asadollah Bahagir; Taher Roshandel Arbatani; Somayeh Labafi

Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty

Volume 13, Issue 3, 2021, Pages 633-654

10.22059/jibm.2021.297800.3780

Nader Seyyedamiri; Mohammad Jalali; Sareh Ghamkhar; Ali Davari

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Volume 13, Issue 4, 2021, Pages 886-910

10.22059/jibm.2021.324955.4139

Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

Role of social networks websites in improvement of customer relationship and brand

Volume 8, Issue 3, 2016, Pages 587-606

10.22059/jibm.2016.60629

Taher Roshandel Arbatani

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi

The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Volume 6, Issue 3, October 2014, Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)

Volume 5, Issue 4, January 2014, Pages 1-20

10.22059/jibm.2013.50341

Fariborz Rahimnia; Seyedeh Zahra Fatemi; Ata Ollah Harandi

Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty

Volume 5, Issue 2, July 2013, Pages 69-88

10.22059/jibm.2013.36024

Hosein Rezaei Dolatabadi; Lila Joshyar Najafabadi; Javad Khazaei Pool; Reza Verij Kazemi

Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry

Volume 4, Issue 3, October 2012, Pages 43-64

10.22059/jibm.2012.28567

S.Y. Hosseini; A.R. Ziaei Bideh

Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory

Volume 4, Issue 1, April 2012, Pages 89-104

10.22059/jibm.2012.28615

Shahriar Azizi; Shahram Jamali; Iman Sanaee

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)