Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study

Volume 16, Issue 1, 2024, Pages 167-193

10.22059/jibm.2023.357834.4561

Meysam Fakharyan; Ali Hosseinzadeh; Hadi Bastam

• View Article
• PDF 506.16 K

Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry

Volume 15, Issue 2, 2023, Pages 350-388

10.22059/jibm.2022.344604.4393

Meysam Fakharyan; Ali Hosseinzadeh; Hadi Bastam

• View Article
• PDF 692.69 K

Investigation of Implementing Relational Marketing for Costumer relationship in Hospitality Industry) Case Study: of Persian Palace hotel (

Volume 3, Issue 2, September 2011, Pages 23-40

ABBAS Ahmadi; Mohammad Yahyazadeh far

• View Article
• PDF 442.76 K