Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees)

Volume 9, Issue 3, 2017, Pages 617-640

10.22059/jibm.2017.222410.2388

Ehsan Abedi; Fatemeh Jamallo

• View Article
• PDF 433.85 K

The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Volume 6, Issue 3, October 2014, Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

• View Article
• PDF 451.71 K

A Model of Brand Performance in Food Industry

Volume 3, Issue 4, January 2012, Pages 115-126

Shahriar Azizi; Manijeh Ghareche; Vahid Satar

• View Article
• PDF 223.08 K