The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.325528.4145

Rosa Hendijani; Mohsen Nazari; Elnaz Jafari; Saba Rahimian

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Multilevel analysis of the effect of social network quality at the society level on the relationship between customers' personality dimensions on mpulsive and Compulsive Buying Behaviors at the individual level in social networks

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2023.344762.4395

Maryam Akhavan kharazian; Sona shafeee

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Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising

Volume 16, Issue 1, 2024, Pages 1-33

10.22059/jibm.2023.352929.4511

Hossein Norouzi; Bahareh Osanlou; Ali Saleh Gohari

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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Volume 16, Issue 1, 2024, Pages 114-136

10.22059/jibm.2023.359654.4586

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect

Volume 15, Issue 4, 2023, Pages 814-837

10.22059/jibm.2023.347410.4434

Mehdi Khademi Gerashi; Setare Mohammadian

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Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers

Volume 15, Issue 2, 2023, Pages 305-333

10.22059/jibm.2022.342288.4363

Fateme Abedini; Manijeh Bahrainizad; Majid Esmaeilpour

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Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality

Volume 15, Issue 1, 2023, Pages 131-155

10.22059/jibm.2022.334677.4259

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

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Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices

Volume 11, Issue 3, 2019, Pages 585-608

10.22059/jibm.2019.265582.3225

Mohammad reza Hamidizadeh; Maryam Akhavan; Ahmad Kazemi

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A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection

Volume 11, Issue 3, 2019, Pages 609-630

10.22059/jibm.2018.259624.3088

Marjan Mohaimani; Kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen

Volume 11, Issue 3, 2019, Pages 631-650

10.22059/jibm.2019.270566.3336

Mohamad karimian; Ali Sanayei; Majid Mohammad Shafiee

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Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods

Volume 11, Issue 2, 2019, Pages 241-258

10.22059/jibm.2018.258952.3071

Saeid Saeida Ardakani; Zahra Saneian; Nahid Menati

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Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)

Volume 11, Issue 2, 2019, Pages 415-436

10.22059/jibm.2019.259239.3078

Esmaeil Shahtahmasbi; Alireza Bagheri Rooch

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The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency

Volume 10, Issue 4, 2018, Pages 743-760

10.22059/jibm.2018.251350.2937

Mehdi Khademi; Najmeh Gorji; Hanieh Fathi

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An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Volume 10, Issue 3, 2018, Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

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Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Volume 10, Issue 3, 2018, Pages 659-672

10.22059/jibm.2018.234046.2651

Farzaneh Haji Hasani; Ali Sadeghpour; Seyyed Moslem Alavi

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Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry

Volume 10, Issue 2, 2018, Pages 325-348

10.22059/jibm.2017.241967.2758

Maryam Khalilimoghadam; Morteza Soltani; Hamid Reza Yazdani; Hossein Khanifar

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Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)

Volume 10, Issue 1, 2018, Pages 207-228

10.22059/jibm.2017.232326.2586

Mahdi Nadaf; Abdolhadi Darzian Azizi; Sahar Tirandaz

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Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study

Volume 8, Issue 4, 2016, Pages 744-721

10.22059/jibm.2017.61297

kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan)

Volume 8, Issue 4, 2016, Pages 811-832

10.22059/jibm.2017.61301

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The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran)

Volume 8, Issue 3, 2016, Pages 549-568

10.22059/jibm.2016.60627

Zohreh Dehdashti Shahrokh; Anooshe Hajinoroozi

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Discourse analysis of Hesitant Customers mental models

Volume 8, Issue 2, 2016, Pages 339-354

10.22059/jibm.2016.58695

Morteza Soltani; Behzad Mohammadian

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consumer segmentation on the basis of food-related lifestyles

Volume 8, Issue 2, 2016, Pages 375-394

10.22059/jibm.2016.58697

Sayyed Mohammad Tabatabaee Nasab; Fereshteh Pezeshki Najafabadi

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From European Tourists Motivation to Destination Choice (Iran as a Case)

Volume 7, Issue 4, 2015, Pages 921-940

10.22059/jibm.2015.57098

Roozbeh Mirzaei; Hakimeh Nasiri; Seid Abolghasem Mira

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Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores

Volume 7, Issue 4, 2015, Pages 985-1004

10.22059/jibm.2015.50837

Mohamad Javad Nikbakht; Asghar Moshabaki; Hamid Khodadad Hosseini

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Investigating the relationship between cognitive dissonance and product involvement

Volume 7, Issue 3, 2015, Pages 663-678

10.22059/jibm.2015.52263

Bahram Ranjbariyan; Qasem Asghari

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