Journal of Business Management

Main Subjects = 31

Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory

Volume 7, Issue 1, 2015, Pages 145-162

10.22059/jibm.2015.52324

Ali Akbar Farhangi; Mehdi Karoubi; Faraz Saadeghvaziri

The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman

Volume 7, Issue 1, 2015, Pages 187-208

10.22059/jibm.2015.50751

Ali Molahoseini; Faride Tajaddini

The effect of brand community on brand characteristics

Volume 6, Issue 4, January 2015, Pages 709-730

10.22059/jibm.2014.51382

Akram Eghbali; Shahnaz Nayebzade; Hasan Dehghan Dehnavi

Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image

Volume 6, Issue 4, January 2015, Pages 755-772

10.22059/jibm.2014.50728

Mohammad Reza Hamidizadeh; Mohammad Hossein Balaghi Inalu; Mahdi Ataei

Developing a model for explaining tourism destination brand equity (Case study: Isfahan City)

Volume 6, Issue 4, January 2015, Pages 845-866

10.22059/jibm.2014.51778

Mohammad Ghafari; Bahram Ranjbarian; Saeed Fathi

A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market

Volume 6, Issue 3, October 2014, Pages 441-454

10.22059/jibm.2014.50725

Tahmores Hasangholipour; Ali Divandari; Fateme Abbasi Beni

The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Volume 6, Issue 3, October 2014, Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities

Volume 6, Issue 2, July 2014, Pages 315-336

10.22059/jibm.2014.50746

Abbas Ali Rastgar; Morteza Akbarzadeh Safui

Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)

Volume 5, Issue 4, January 2014, Pages 1-20

10.22059/jibm.2013.50341

Fariborz Rahimnia; Seyedeh Zahra Fatemi; Ata Ollah Harandi

The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18

10.22059/jibm.2013.50195

Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini

Journal Archive

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)