Journal of Business Management

Main Subjects = 37

Providing a social marketing model to gain sustainable competitive advantage in knowledge-based companies

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.360903.4601

Raheleh Jalalniya

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Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry

Volume 15, Issue 2, 2023, Pages 350-388

10.22059/jibm.2022.344604.4393

Meysam Fakharyan; Ali Hosseinzadeh; Hadi Bastam

Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension

Volume 11, Issue 4, 2019, Pages 825-849

10.22059/jibm.2019.269852.3322

Mojtaba Khalifeh; Abbas Abbasi; Moein Kazemi; Mehdi Samizadeh

Developing a Social Marketing for Insurance Companies

Volume 10, Issue 1, 2018, Pages 31-48

10.22059/jibm.2018.228575.2510

Reza Esmaeilpour; Meisam Ghasem Nezhad

Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket

Volume 8, Issue 3, 2016, Pages 569-586

10.22059/jibm.2016.60628

Fariborz Rahimnia; Yasaman Noruzi Nik; Afsaneh Yoosofpour

The impact of internal marketing on performance with the mediating role of sustainable marketing and market orientation

Volume 8, Issue 3, 2016, Pages 659-680

10.22059/jibm.2016.60632

Amir Mohammad Fakor; Fershteh Sadegh

Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers)

Volume 7, Issue 3, 2015, Pages 601-620

10.22059/jibm.2015.57006

Mohammad Reza Hamidizadeh; Mikael Pashaabadi; Mahdi Ataei; Behzad Hayati

Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company)

Volume 7, Issue 2, 2015, Pages 315-338

10.22059/jibm.2015.52920

Saheb Imani; Reihaneh Gaskari; Alborz Gheitani

The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry

Volume 7, Issue 2, 2015, Pages 485-500

10.22059/jibm.2015.55556

Tayebeh Nikraftar; Kambiz Talebi; Fatemeh Saidi Arani

Entrepreneurial marketing model for SMEs based on Classic Grounded Theory

Volume 7, Issue 1, 2015, Pages 101-125

10.22059/jibm.2015.50732

Seyed Reza Seyedjavadin; Seyed Mohamad Moghimi; Nader Seyyed Amiri

Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj)

Volume 6, Issue 3, October 2014, Pages 555-574

10.22059/jibm.2014.53384

Reza Shafei; Adel Salavati; Rudabeh Jahanian

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