Journal of Business Management

Main Subjects = 40

Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri; Azim Zarei; Davood Feiz; Mehdi Dehghani soltani

Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses

Volume 16, Issue 2, 2024, Pages 349-387

10.22059/jibm.2023.358107.4564

Ghasem Zarei; Younes Nikkhah

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Volume 16, Issue 2, 2024, Pages 478-517

10.22059/jibm.2023.357211.4559

Meysam Ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; Seyed Mahdi Sharifi; Khabat Derafshi

Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Volume 16, Issue 1, 2024, Pages 194-215

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seyed Mohammad Reza Mirahmadi; Mojtaba Aghajani

Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry.

Volume 11, Issue 4, 2019, Pages 742-761

10.22059/jibm.2019.266973.3265

Mohammad Haghighi; Hashem Aghazadeh; Seyed Hamid Khodadad Hosseini; Moein Gharibi

The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion

Volume 11, Issue 2, 2019, Pages 341-356

10.22059/jibm.2018.256738.3032

Shabnam Jalalat; Ali Gholipour Soleimani

Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory

Volume 11, Issue 1, 2019, Pages 45-62

10.22059/jibm.2017.236608.2660

Mohsen Nazari; Masoud Keimasi; Ahmad Ghodselahi

Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships

Volume 11, Issue 1, 2019, Pages 201-218

10.22059/jibm.2018.259484.3084

Hamid Izadi; Manije Bahrinizad; Majid Esmaeilpour

Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET)

Volume 10, Issue 1, 2018, Pages 49-72

10.22059/jibm.2017.215675.2242

Kobra Bakhshizadeh Borj; Ali Haji Jafar; Hamed Nasiri

Effective Factors on Social Shopping Intention in Social Commerce

Volume 10, Issue 1, 2018, Pages 97-120

10.22059/jibm.2018.228507.2508

Mehdi Dashti; Ali Sanayei

Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities

Volume 10, Issue 1, 2018, Pages 121-144

10.22059/jibm.2018.218674.2322

Zohreh Dehdashti; Pedram Behyar

Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh

Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.)

Volume 9, Issue 2, 2017, Pages 271-294

10.22059/jibm.2017.60341

Narges Delafrooz; Alireza Farokhbakht Foomani; mohammad reza khosravi

The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users)

Volume 9, Issue 1, 2017, Pages 173-192

10.22059/jibm.2017.62322

Hossein Moeini; Mona Jamipour; fateme ebrahimidelavar

Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies

Volume 8, Issue 2, 2016, Pages 355-374

10.22059/jibm.2016.58696

Mohammad Taleghani; Mehran Mahdi Zadeh

A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method

Volume 7, Issue 4, 2015, Pages 901-920

10.22059/jibm.2015.57097

Amir Manian; mohammad hossein ronaghi

The Impact of innovation on Electronic purchase intention by Structural Equation Modeling

Volume 7, Issue 4, 2015, Pages 941-966

10.22059/jibm.2015.57099

Mahmood Naderi; Marzie Adibzade; Adele Dehghani

Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising

Volume 7, Issue 3, 2015, Pages 563-582

10.22059/jibm.2015.51917

Manijeh Bahrainizadeh; Adel Pourdehghan

Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce

Volume 6, Issue 2, July 2014, Pages 207-226

10.22059/jibm.2014.50747

Mohammad Montazeri; Alireza Ebrahimi; Parviz Ahmadi; Ameneh Rahnama

Evaluating the Effectiveness of Viral Advertising Using Experimental Design

Volume 5, Issue 3, October 2013, Pages 125-144

10.22059/jibm.2013.50201

Mehrdad Madhoshi; Saeed Rezaee

Journal Archive

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)