Journal of Business Management

Main Subjects = 40

Failure of value co-creation; Co-destruction of brand value in social media

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/jibm.2023.350997.4486

ghazale Taheri; azim zarei; Davood Feiz; Mehdi Dehghani soltani

View Article

Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method

Articles in Press, Accepted Manuscript, Available Online from 03 December 2023

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seid Mohammad Reza Mirahmadi; Mojtaba Aghajani

View Article

Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry

Articles in Press, Accepted Manuscript, Available Online from 08 January 2024

10.22059/jibm.2023.357211.4559

meysam ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; seyed mahdi sharifi; khabat derafshi

View Article

Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses

Articles in Press, Accepted Manuscript, Available Online from 05 February 2024

10.22059/jibm.2023.358107.4564

Ghasem Zarei; Younes Nikkhah

View Article

Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry.

Volume 11, Issue 4, 2019, Pages 742-761

10.22059/jibm.2019.266973.3265

Mohammad Haghighi; Hashem Aghazadeh; Seyed Hamid Khodadad Hosseini; Moein Gharibi

The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion

Volume 11, Issue 2, 2019, Pages 341-356

10.22059/jibm.2018.256738.3032

Shabnam Jalalat; Ali Gholipour Soleimani

Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory

Volume 11, Issue 1, 2019, Pages 45-62

10.22059/jibm.2017.236608.2660

Mohsen Nazari; Masoud Keimasi; Ahmad Ghodselahi

Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships

Volume 11, Issue 1, 2019, Pages 201-218

10.22059/jibm.2018.259484.3084

Hamid Izadi; Manije Bahrinizad; Majid Esmaeilpour

Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET)

Volume 10, Issue 1, 2018, Pages 49-72

10.22059/jibm.2017.215675.2242

Kobra Bakhshizadeh Borj; Ali Haji Jafar; Hamed Nasiri

Effective Factors on Social Shopping Intention in Social Commerce

Volume 10, Issue 1, 2018, Pages 97-120

10.22059/jibm.2018.228507.2508

Mehdi Dashti; Ali Sanayei

Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities

Volume 10, Issue 1, 2018, Pages 121-144

10.22059/jibm.2018.218674.2322

Zohreh Dehdashti; Pedram Behyar

Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh

Specifying the Social Media Usage among Insurance Companies, Agents and Clients (insured)’ Interactions (Case study: Iran Insurance Co.)

Volume 9, Issue 2, 2017, Pages 271-294

10.22059/jibm.2017.60341

Narges Delafrooz; Alireza Farokhbakht Foomani; mohammad reza khosravi

The Effect of Social Commerce Capabilities on Customers' Attitude to Ward Buying by the Mediator Role of Trust (Case Study: Instagram Users)

Volume 9, Issue 1, 2017, Pages 173-192

10.22059/jibm.2017.62322

Hossein Moeini; Mona Jamipour; fateme ebrahimidelavar

Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies

Volume 8, Issue 2, 2016, Pages 355-374

10.22059/jibm.2016.58696

Mohammad Taleghani; Mehran Mahdi Zadeh

A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method

Volume 7, Issue 4, 2015, Pages 901-920

10.22059/jibm.2015.57097

Amir Manian; mohammad hossein ronaghi

The Impact of innovation on Electronic purchase intention by Structural Equation Modeling

Volume 7, Issue 4, 2015, Pages 941-966

10.22059/jibm.2015.57099

Mahmood Naderi; Marzie Adibzade; Adele Dehghani

Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising

Volume 7, Issue 3, 2015, Pages 563-582

10.22059/jibm.2015.51917

Manijeh Bahrainizadeh; Adel Pourdehghan

Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce

Volume 6, Issue 2, July 2014, Pages 207-226

10.22059/jibm.2014.50747

Mohammad Montazeri; Alireza Ebrahimi; Parviz Ahmadi; Ameneh Rahnama

Evaluating the Effectiveness of Viral Advertising Using Experimental Design

Volume 5, Issue 3, October 2013, Pages 125-144

10.22059/jibm.2013.50201

Mehrdad Madhoshi; Saeed Rezaee

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)