The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi


Human Resource Productivity and its Relationship with Firm’s Market Value

Volume 1, Issue 3, 2009

Hossein Etemadi; Hamidreza Ganji; Ali Mehrabi Kooshki


Analysis of Competitive Assessment Indexes in Electricity Market of Iran

Volume 2, Issue 2, October 2010

Jafar Razmi; Seyed Farid Ghaderi; Amin Zokaei Ashtiani


The relation of salesperson interaction with customer and salesperson performance (Case Study: Vowel and pictorial products)

Volume 2, Issue 4, March 2011

Abolfazl Tajzadeh Namin; Aidin Tazadeh Namin; Reza Martaei Gharehbelagh


First Page

Volume 9, Issue 1, 2017


Typology of Export Behavior of Exporting Firms in Iran Electrical Industry

Volume 10, Issue 1, 2018, Pages 1-30

10.22059/jibm.2018.222879.2398

Mohamad Rahim Esfidani; Tahmoures Hasangholipour Yasouri; Mohammad saleh Torkestani; Amirreza Rohani


Rasht Brand Story Based on Published Symbolic Repertoires in the Media

Volume 12, Issue 1, 2020, Pages 24-43

10.22059/jibm.2019.275989.3431

Fariba Esmaeilpour; Mitra Shabani Nashtaee


Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran

Volume 11, Issue 1, 2019, Pages 25-44

10.22059/jibm.2018.258526.3065

Mohamad Ali Shah Hoseini; Ali Heidari; Seied Mohamad Aarabi; Sadegh Ghaderi Kangavari


Investigating the Effect of Brand Credibility on Customer Loyalty and Behaviour in Hygienic Products

Volume 3, Issue 3, October 2011, Pages 35-56

Amirhossein Amirkhani; Mahdieh Amani; Mohammad Taab; Ata Alah Arjomadi


Studying Globalization Impacts on Trade Policymaking System of I.R. Iran

Volume 3, Issue 4, January 2012, Pages 35-54

Ali Asghar Pourezzat; aryan gholipour; Mesbaholhoda Bagheri; Mahdi Nadaf


Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran

Volume 6, Issue 1, April 2014, Pages 41-66

10.22059/jibm.2014.51604

Ali Divandari; Mahmoud Mohamadian; Mehdi Shami Zanjani; Ehsan Abedi


Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape

Volume 5, Issue 4, January 2014, Pages 43-60

10.22059/jibm.2013.50343

Vahideh Alipoor; Parviz Ahmadi; Seyyed Hamid Khodadad Hoseini; Asghar Moshabbaki


Explanation of the commercial banking marketing strategy selection based on customer equity

Volume 8, Issue 1, 2016, Pages 47-72

10.22059/jibm.2016.57531

Ali Divandari; Amirhossein Davodian; Mohsen Nazari; Azizollah Memariani