Journal of Business Management

Journal of Business Management

Volume & Issue: Volume 13, Issue 4, 2021 
Number of Articles: 7

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Pages 886-910

10.22059/jibm.2021.324955.4139

Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Meysam Shirkhodaie

Identifying Factors Affecting Brand Embarrassment

Pages 911-928

10.22059/jibm.2021.326881.4168

Esfandiar Mohamadi, Hadiseh Kazemi Rashanani, Asma Mohammadi

The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity

Pages 953-973

10.22059/jibm.2021.328912.4187

Maryam Alefpour Tarakameh, Manouchehr Ansari, Sepideh Nasiri, Sina Mohamadifam

Testing the customer experience management model in E-banking

Pages 974-1000

10.22059/jibm.2022.333222.4234

Vahid , Nasehifar, Zohreh Dehdashti Shahrokh, Mahmood Mohammadian, Mostafa Allahverdi