Letter from Editor- in- chief

Pages 520-522

10.22059/jibm.2020.78271

• Editor-in-Chief Lecture
• PDF 77.74 K

Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations

Pages 523-547

10.22059/jibm.2020.292231.3718

Samaneh Rahimian; Mehdi ShamiZanjani; Amir Manian; Mohammad Rahim Esfiddani

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• PDF 537.99 K

The Role of Social Presence and Basic Psychological Needs in Customers’ Intention to Return to Online Stores: A Case Study of Snapfood

Pages 548-572

10.22059/jibm.2020.290003.3663

Sanaz Ramazani; Mehdi Kiamehr

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• PDF 805.16 K

Ethnographic Study of Entrepreneurial Marketing in Rural Tourism (Case Study: Dolab Village in Kurdistan Province)

Pages 573-593

10.22059/jibm.2020.289273.3647

Reza Shafei; Arman Ahmadizad; Shima Gholamshahbazi

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• PDF 1.59 M

An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance

Pages 594-626

10.22059/jibm.2019.287401.3609

Ahmad Salimi; Ali Sanayei; Azarnoosh Ansari

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• PDF 1.49 M

Developing a Business Sustainability Model in the Supply Chain Using the Meta-Synthesis Approach

Pages 627-651

10.22059/jibm.2019.286657.3597

Alireza Shirmohammadi; Farhad Vafae; Farshid Namamian; Mohammad Taban

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• PDF 361.82 K

Modeling Corporate Brand Identity in the Banking Industry

Pages 652-678

10.22059/jibm.2019.286128.3590

Mohammad Daneshgar; Mohammad Ali Abdolvand; Kambiz Heidarzadeh Henzaei; Mohsen khoon Siavash

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• PDF 435.22 K

Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing

Pages 679-701

10.22059/jibm.2019.278823.3471

Gholamreza Jandaghi; Masoud Keimasi; Ali Amoei Ojaki; Maysam Shafiee

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• PDF 767.51 K

Network Model of Risk in Non-Oil Export Sector in Iran

Pages 702-726

10.22059/jibm.2020.291484.3689

Mahdieh Mokhtari Moughari; Ezatollah Abbasian; Tahmoores Hassan Gholipour Yasory; Vahid Mahmoodi

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• PDF 827.33 K

Modeling Brand Selection Evaluation in the Banking Industry

Pages 727-747

10.22059/jibm.2020.296065.3750

Mostafa Esfandiari; Niloofar Imankhan; Majid Fattahi

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• PDF 434.22 K

Applying the Best-Worst Interval Technique in Art Marketing: Prioritizing Theater Online Advertising Methods

Pages 748-773

10.22059/jibm.2020.295242.3739

Mozhde Valizade; Meysam Shirkhodaei; Hamidreza Fallah Lajimi

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• PDF 468.14 K

Investigating the Effectiveness of Characteristics of Exporting Companies, Characteristics of Export Transactions and Experience in Trade Claims through the Intermediary Variables of Trade Risk Management on Export Performance (Case Study: Pharmaceutical Exporting Companies in Iran)

Pages 774-799

10.22059/jibm.2020.295657.3745

Tara Asgharkhani; Rahim Mohtaram

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• PDF 569.97 K

Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking

Pages 800-832

10.22059/jibm.2020.296288.3753

Morteza Soltanee; dariush tahmasebi Aghbolaghi

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• PDF 642.53 K