Volume & Issue: Volume 12, Issue 1, 2020 
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Pages 116-142

10.22059/jibm.2018.268675.3306

Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi