Journal of Business Management

Identifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model

Volume 10, Issue 4, 2018, Pages 795-814

10.22059/jibm.2018.231267.2568

Reihaneh Bahrinejad; Amir khanlari; Tahmores Hasangholipor Yasory; Seyed Mahmoud Hosseini

Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework

Volume 11, Issue 4, 2019, Pages 804-824

10.22059/jibm.2019.281017.3496

Mahdi Dehghani Soltani; Abbas Shoul; Sara Ramezani

Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist

Volume 7, Issue 4, 2015, Pages 865-880

10.22059/jibm.2015.57095

Mohammad Haghighi; Taher Roshandel; Ali Salehi

"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)

Volume 8, Issue 4, 2016, Pages 895-810

10.22059/jibm.2017.61300

Mojtaba Poursalimi; Mojtaba Hashemian; Lili Tabakhian

Comparison Customer Satisfaction Indices and Finding a Model for Measurement Taxpayer Satisfaction

Volume 1, Issue 2, 2009

Abbas Sedghi; Seyed Reza Seyed Javadin; Davoud Motallebi; Seyed Jaber Hosseini; Hamid Reza Yazdani

Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan

Volume 1, Issue 3, 2009

Bahram Ranjbarian; Rasoul Gholizadeh Shoghl Abad

Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store

Volume 2, Issue 1, April 2010

Mansour Samadi; Ali Hosein Hoseinzadeh; Mohammad Nurani

Factors Effect Salespeople Performance Based on Multilevel Approach

Volume 2, Issue 2, October 2010

Shahriar Azizi; Ahmad Roosta

A Survey of the relationship between strategic orientations of enterprise with organizational performance by using balanced scorecard framework

Volume 2, Issue 4, March 2011

hasan Zareie Matin; Mona Jam porazmey; hamid reza yazdani; Hanieh Sadat Biriaei

Postmodernism and consumer marketing at the new millennium

Volume 1, Issue 1, 2009

Design and Explanation a World-Class Marketing Pattern in Iran

Volume 2, Issue 2, October 2010, Pages 1-139

Hasan Ghasemi; Zohreh Dehdashti; Hossein Abedi

Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015

Volume 9, Issue 1, 2017, Pages 83-102

10.22059/jibm.2017.62319

Ali Heidari; Alireza Valipour

Effective Factors on Social Shopping Intention in Social Commerce

Volume 10, Issue 1, 2018, Pages 97-120

10.22059/jibm.2018.228507.2508

Mehdi Dashti; Ali Sanayei

Entrepreneurial marketing model for SMEs based on Classic Grounded Theory

Volume 7, Issue 1, 2015, Pages 101-125

10.22059/jibm.2015.50732

Seyed Reza Seyedjavadin; Seyed Mohamad Moghimi; Nader Seyyed Amiri

Survey of Kid’s Behavior as a Consumer

Volume 4, Issue 3, October 2012, Pages 103-120

10.22059/jibm.2012.28570

M.A Abdolvand; A. Zamani Moghadam; Nastaran Dehghani Samani

Presenting a Mathematical Model for Measuring Brand Equity

Volume 4, Issue 1, April 2012, Pages 105-120

10.22059/jibm.2012.28616

Gholam Hosein Nikokar; Amir Ekhlassi; Pedram Toloie

Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle

Volume 11, Issue 1, 2019, Pages 105-124

10.22059/jibm.2018.259010.3072

Samad Aali; Abdulhamid Ibrahimi; Neda Aslanpour Alamdari

Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar)

Volume 4, Issue 4, January 2013, Pages 107-126

10.22059/jibm.2013.54767

Seyid Abolghasem Mira; Sanaz Karimi Herisi

The Envisioned Future and formulating the vision of universities: The Cast Study Vali-e-Asr University of Rafsanjan

Volume 3, Issue 3, October 2011, Pages 113-130

Gholam Reza Khoshsima; Mohammad Ali Shahhoseini

Benefit Sought Segmentation of Mobile Phone Market

Volume 3, Issue 2, September 2011, Pages 115-132

Saeed Mortazavi; Yaser Asemandoreh; Mehdi Najafi Siahroudi; Seyyed Moslem Alavi

A Model of Brand Performance in Food Industry

Volume 3, Issue 4, January 2012, Pages 115-126

Shahriar Azizi; Manijeh Ghareche; Vahid Satar

Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142

10.22059/jibm.2018.268675.3306

Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone)

Volume 5, Issue 1, 2013, Pages 119-142

10.22059/jibm.2013.35427

Efat Mohammadi; Reza Sheikh

The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study"

Volume 5, Issue 4, January 2014, Pages 121-140

10.22059/jibm.2013.50347

Mohsen Nazari; Soraya Adib hajbagheri

Evaluating the Effectiveness of Viral Advertising Using Experimental Design

Volume 5, Issue 3, October 2013, Pages 125-144

10.22059/jibm.2013.50201

Mehrdad Madhoshi; Saeed Rezaee

Journal Archive

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)