The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion

Volume 11, Issue 2, 2019, Pages 341-356

10.22059/jibm.2018.256738.3032

Shabnam Jalalat; Ali Gholipour Soleimani

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Assessment of Logistic Performance on Global Competitiveness during 2007-2013

Volume 6, Issue 2, July 2014, Pages 359-380

10.22059/jibm.2014.50722

Ahmadreza Ghasemi; Hossein Adousi

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Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City)

Volume 10, Issue 2, 2018, Pages 371-398

10.22059/jibm.2018.234180.2618

Jalil Safehian; Amir Mohammad Fakoor saghiye; Alireza Khorakian

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consumer segmentation on the basis of food-related lifestyles

Volume 8, Issue 2, 2016, Pages 375-394

10.22059/jibm.2016.58697

Sayyed Mohammad Tabatabaee Nasab; Fereshteh Pezeshki Najafabadi

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Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment

Volume 7, Issue 2, 2015, Pages 381-406

10.22059/jibm.2015.52080

Mohamad Reza Taghizadeh Yazdi; Fatemeh Bagheri; Alireza Dehghan; Naser Abdi

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• PDF 409.41 K

Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method

Volume 9, Issue 3, 2017, Pages 551-572

10.22059/jibm.2017.230360.2544

vahid sharafi; Morteza Maleki Minbashrazgah; azim zarei; davod feiz

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Effects of green brand image On Green brand Equity (Case study: Representative household appliances Customer and household appliances Customers of chain stores of city of Sanandaj)

Volume 6, Issue 3, October 2014, Pages 555-574

10.22059/jibm.2014.53384

Reza Shafei; Adel Salavati; Rudabeh Jahanian

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Designing a Model for the Internationalization of SME’s in Nano-Based Knowledge Companies

Volume 10, Issue 3, 2018, Pages 583-602

10.22059/jibm.2018.253543.2972

Alireza Amini; Hamid reza Fatahi

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Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices

Volume 11, Issue 3, 2019, Pages 585-608

10.22059/jibm.2019.265582.3225

Mohammad reza Hamidizadeh; Maryam Akhavan; Ahmad Kazemi

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Designing competitive strategies through apply of judo strategy and blue ocean strategy in BSC model

Volume 8, Issue 3, 2016, Pages 607-363

10.22059/jibm.2016.60630

Hossein Safari; Mir Mahmoud Sadat; Ali Asghar Sadabadi

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Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers

Volume 15, Issue 3, 2023, Pages 622-645

10.22059/jibm.2023.340962.4342

Ebrahim Zarepour Nasirabadi; Maryam Ghiasaabadi Farahani; Mohammad Sadeghi

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Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

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• PDF 472.76 K

The effect of enterprise interior items on export performance (Case study: Exporting pistachio companies in Tehran)

Volume 6, Issue 4, January 2015, Pages 791-807

10.22059/jibm.2014.50726

Mohammadreza Shojaie; Rahim Mohtaram; Samaneh Ataherian

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Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach

Volume 9, Issue 4, 2017, Pages 826-807

10.22059/jibm.2017.207508.2102

Shahriar Azizi; Manije Ghareche; Abolfazl Barati

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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran

Volume 8, Issue 4, 2016, Pages 833-860

10.22059/jibm.2017.61302

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Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management

Volume 10, Issue 4, 2018, Pages 835-854

10.22059/jibm.2018.231985.2575

Mona Jami Pour; Mohammad Assarian; Hamid Reza Yazdani

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Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk.

Volume 11, Issue 4, 2019, Pages 850-868

10.22059/jibm.2018.268080.3294

zeinab karimi; Reza Esmaeilpour; Ramezanali Mobasher Amini

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A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method

Volume 7, Issue 4, 2015, Pages 901-920

10.22059/jibm.2015.57097

Amir Manian; mohammad hossein ronaghi

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Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry

Volume 1, Issue 2, 2009

Gholam Hosein Nikookar; Ali Divandari; Abdolhamid Ebrahimi; Mohammad Rahim Esfidani

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A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior

Volume 1, Issue 3, 2009

Mahmoud Firouzian; Tahmoures Hasangholipour; Mehrdad Estiri

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A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran

Volume 2, Issue 1, April 2010

Mahmoud Mohammadian; sina Farahmand; mohamma hasan Yousefi Dastjerdi

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Segmentation and Identifying the Characteristics of Customers of Irankhodro & Saipa Groups in Kerman city

Volume 2, Issue 4, March 2011

Ali Mollahosseini; Gholamreza Alimirzaei

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Barriers to Marketing Strategies Implementation: a Classification and Prioritization for Iran Khodro Company

Volume 1, Issue 1, 2009

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A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using Grounded Theory Strategy

Volume 9, Issue 1, 2017, Pages 129-154

10.22059/jibm.2017.51877

Seyed Reza Seyed-Javadin; Mohammad Safari-kahreh; Reza Raei; Mohammad Javad Iravani

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Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan

Volume 4, Issue 3, October 2012, Pages 137-154

10.22059/jibm.2012.28572

M Ghandehari; J Khazaei Pool; O Baharestan; H. Balouei Jamkhaneh; J. Kialashaki

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