Journal of Business Management

Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies

Volume 11, Issue 1, 2019, Pages 141-162

10.22059/jibm.2018.249472.2904

Adel Azar; Abbasli Rastgar; Hooshmand Bagheri Garabollagh

Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory

Volume 7, Issue 1, 2015, Pages 145-162

10.22059/jibm.2015.52324

Ali Akbar Farhangi; Mehdi Karoubi; Faraz Saadeghvaziri

Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses

Volume 10, Issue 1, 2018, Pages 145-164

10.22059/jibm.2018.248344.2878

Yaser Seif; Mohamdreza Mohamadzamani; Yaser Shojae; Reza Moghadam

Investigate the Choice of Pricing Strategies Based on Product Life Cycle (PLC) in Small House Appliance (Case Study: Pars Khazar Brand Meat Grinder Product Group)

Volume 3, Issue 3, October 2011, Pages 147-168

Abolghasem Mira; Sanaz karimi

Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones

Volume 3, Issue 2, September 2011, Pages 149-172

Davar Venouss Venouss; Bahareh Zohouri

The study of the Role of Effective Parameters in Services Quality on Key Customer Satisfaction of Public Banks in Karaj City

Volume 3, Issue 1, April 2011, Pages 161-336

Fatemeh Nabizadeh; Hasan Safarnia; Abbas Abbasi

Individual-Level Cultural Values: Decision Making Styles among Individualist and Collectivist Customers (Case Study: Customers of Automobile Radial Tire)

Volume 12, Issue 1, 2020, Pages 161-182

10.22059/jibm.2019.230875.2563

Parviz Masoumian Miandoab

Reprocessing the Indicators of Human Capabilities Development in the light of Imam Ali’s (peace be upon him) Order to Malek Ashtar

Volume 6, Issue 1, April 2014, Pages 167-186

10.22059/jibm.2014.51610

Vahid Mahmoudi; Shahrzad Nayyeri; Ali Asghar Pourezzat

The Effect of Experiential Marketing, Destination Image and Corporate Image on Guests' Satisfaction in Hotels (Case Study: 4 and 5 star Tehran Parsian Hotels)

Volume 8, Issue 1, 2016, Pages 183-204

10.22059/jibm.2016.57536

Hossein Abedi; Mohammad Hassan Ghelich Khani

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Volume 9, Issue 2, 2017, Pages 337-352

10.22059/jibm.2014.50716

Mehran Rezvani; Seyed Hamid Khodadad Hoseini; Kiandokht Kiaee

Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance

Volume 10, Issue 2, 2018, Pages 339-420

10.22059/jibm.2018.237530.2677

Nasser Asgari

Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital

Volume 11, Issue 2, 2019, Pages 357-374

10.22059/jibm.2018.255846.3021

Manijeh Haghighinasab; Leila Ghodratabadi; Shokoufe Shafi

Identification and Examination of the Factors Affecting Customer Intentions for Cross Buying Bancassurance

Volume 6, Issue 2, July 2014, Pages 381-400

10.22059/jibm.2014.52010

Ali Golrokh; Amir Khanlari

Analysis of the impact of consumer animosity on purchase decisions

Volume 8, Issue 2, 2016, Pages 395-412

10.22059/jibm.2016.58698

Faezeh Abbasi; Milad Moradi Dizgarani; Mahdi Hosseinpor

Effective factors on reacquiring lost customers in insurance company

Volume 7, Issue 2, 2015, Pages 407-426

10.22059/jibm.2015.52322

Amir Khanlari; Mahshad Alsadat Doaei Oskoei

Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment

Volume 9, Issue 3, 2017, Pages 573-594

10.22059/jibm.2017.215314.2235

Mitra Shabani Nashtaee; Kambiz Heidarzadeh Hanzaei; Yazdan Mansourian

Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map

Volume 6, Issue 3, October 2014, Pages 575-600

10.22059/jibm.2014.51878

Hossein Safari; Ehsan Khanmohammadi

Designing and Explaining the Strategic Orientation Model in Knowledge-Based Companies in Iran

Volume 10, Issue 3, 2018, Pages 603-622

10.22059/jibm.2017.235555.2642

Saeed Habibi; Abolghasem Mira

A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection

Volume 11, Issue 3, 2019, Pages 609-630

10.22059/jibm.2018.259624.3088

Marjan Mohaimani; Kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation)

Volume 8, Issue 3, 2016, Pages 637-658

10.22059/jibm.2016.60631

Nasser Asgari; Gholam Hosein Nikokar

Investigating the relationship between cognitive dissonance and product involvement

Volume 7, Issue 3, 2015, Pages 663-678

10.22059/jibm.2015.52263

Bahram Ranjbariyan; Qasem Asghari

The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment)

Volume 6, Issue 4, January 2015, Pages 809-826

10.22059/jibm.2014.50744

Ali Safari; Razieh Gharebashlooni

Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method

Volume 9, Issue 4, 2017, Pages 827-854

10.22059/jibm.2017.233469.2606

ُSayyed Moslem Alavi; Abolghasem Ebrahimi; Elahe Pourmourdinin; Nazanin Masooudy

Direct Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company)

Volume 10, Issue 4, 2018, Pages 855-870

10.22059/jibm.2018.256306.3028

Gholamreza Jandaghi; Yaser Seif; Yaser Shojaie

Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model.

Volume 8, Issue 4, 2016, Pages 861-884

10.22059/jibm.2017.61303

Babak Sohrabi; Iman Raiesi; Nastaran Nik Aein

Journal Archive

Volume 16 (2024)

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)