Keywords = Grounded theory
Number of Articles: 28
Developing Maturity Model of Business Model Openness in Iranian Banking Industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2022.341652.4350

fahimeh mollaahmadi; mohammadali shahhoseini; Nima mokhtarzadeh; masoud Keymasi

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

Volume 16, Issue 3, 2024, Pages 596-617

10.22059/jibm.2024.376605.4785

Maryam Yaghoubpour; Seyed Hamid Khodadad Hosseini; Hossein Janatifar; Rasoul Sanavifard

A Localized Model for Branding in the Iranian Dairy Industry

Volume 16, Issue 1, 2024, Pages 238-261

10.22059/jibm.2023.361786.4611

Shaghayegh Sabaghi; Alireza Rousta; Farzad Asayesh

Introducing a Coopetition Model for Domestic Airlines in Iran

Volume 15, Issue 4, 2023, Pages 646-668

10.22059/jibm.2022.343563.4382

Saedeh Ghayourisales; Mohsen Nazari; Mohammadali Shahhoseini

Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

Providing a Business-to-Business Marketing Maturity Model

Volume 14, Issue 3, 2022, Pages 519-570

10.22059/jibm.2022.336954.4293

Farrokh Tellohosseini; Rasoul Sanavifard; Ali Asghar Eyvazi Heshmat

Value Co-Creation Model in Interior Design Industry

Volume 14, Issue 1, 2022, Pages 4-36

10.22059/jibm.2020.301531.3827

Mohsen Nazari; Elham Mehrjoo

Modeling a Diversification Strategy for Iranian Private Multi-Business Companies

Volume 13, Issue 1, 2021, Pages 42-65

10.22059/jibm.2019.288758.3638

Seyed Ramin Hashemi; Asghar Moshabbaki Esfahani; Asadolah Kordnaeij; Seyed Hamid Khodadadhoseini

Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran

Volume 11, Issue 1, 2019, Pages 25-44

10.22059/jibm.2018.258526.3065

Mohamad Ali Shah Hoseini; Ali Heidari; Seied Mohamad Aarabi; Sadegh Ghaderi Kangavari

Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy

Volume 11, Issue 1, 2019, Pages 125-140

10.22059/jibm.2018.218111.2306

Jahanbakhsh Rahimi Baghmalek; Mohammad Haghighi; Seyyed Abolghasem Mira

Developing a Social Marketing for Insurance Companies

Volume 10, Issue 1, 2018, Pages 31-48

10.22059/jibm.2018.228575.2510

Reza Esmaeilpour; Meisam Ghasem Nezhad

Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh

Developing a Model to Provide an Integrated Solution in Parent Companies

Volume 9, Issue 3, 2017, Pages 507-526

10.22059/jibm.2017.235044.2637

Mostafa Razavi; Nima Mokhtarzadeh; Mahmood Ahmadpour; Mehran Salimi

Designing a Model for Higher Education Marketing in Iran

Volume 9, Issue 2, 2017, Pages 415-438

10.22059/jibm.2017.217294.2285

Ali Yasini; Abbasi Niku; Mohammad Taban; Yasanollah Purashraf

Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case)

Volume 8, Issue 3, 2016, Pages 529-548

10.22059/jibm.2016.60626

Abdorahman Ehsan; Mohsen Nazari; Tahmores Hasan Gholipoor; Mansour Samadi

Explanation of the commercial banking marketing strategy selection based on customer equity

Volume 8, Issue 1, 2016, Pages 47-72

10.22059/jibm.2016.57531

Ali Divandari; Amirhossein Davodian; Mohsen Nazari; Azizollah Memariani

Journal of Business Management

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