Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances)

Volume 15, Issue 1, 2023, Pages 111-130

10.22059/jibm.2022.339379.4322

Faranak Salehi; Nader Gharibnavaz; Aidin Salamzadeh

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Conceptualizing the Model of Consumer Behavior during Crisis and Formulating a Marketing Strategy (Case Study: Covid-19 Crisis)

Volume 14, Issue 2, 2022, Pages 228-253

10.22059/jibm.2022.326610.4164

Afshin Heshmati; Yousef Mohamadifar; Mehdi Hosseinpour; Jahangir Karami

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Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing

Volume 14, Issue 2, 2022, Pages 354-376

10.22059/jibm.2021.332652.4222

Hosein Zamani; Abdullah Naami; Karim Hamdi

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Designing an Effective Model of Advertising Campaigns for (Snack) Food Products

Volume 14, Issue 1, 2022, Pages 149-174

10.22059/jibm.2022.335143.4269

Rahil marvi; Hassan Esmailpour; Ali Rezaiean

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Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry

Volume 10, Issue 2, 2018, Pages 325-348

10.22059/jibm.2017.241967.2758

Maryam Khalilimoghadam; Morteza Soltani; Hamid Reza Yazdani; Hossein Khanifar

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Impact of personality traits and product involvement on clothing impulsive buying

Volume 8, Issue 1, 2016, Pages 29-46

10.22059/jibm.2016.57530

Kobra Bakhshizade; Morteza Khalili Roudi; Saman Rezaiean Akbarzadeh

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The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries

Volume 5, Issue 4, January 2014, Pages 99-120

10.22059/jibm.2013.50346

Leila Nasrolahi Vosta; Mohammad Reza Jalilvand; Mehdi Fateh Rad

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Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers)

Volume 5, Issue 2, July 2013, Pages 149-168

10.22059/jibm.2013.36030

Mohsenin Mohsenin; Esfidani Esfidani; Karami Karami; Khaje Dahaghani Khaje Dahaghani

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Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company

Volume 5, Issue 1, 2013, Pages 41-60

10.22059/jibm.2013.35423

Tahmoures Hasangholipour; Elnaz Rahrovy; Reza Abachian Ghasemi

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Developing a Model to Evaluating Effective Factors on Impulse Buying Behavior

Volume 3, Issue 4, January 2012, Pages 127-140

Mohsen Nazari; Amir Hosein Ghaderi Abed

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A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran

Volume 3, Issue 3, October 2011, Pages 19-34

Abdolhamid Ebrahimi; Hossein Safarzadeh; Maryam Javidihagh

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Locus of Control and Word of Mouth Communication among Consumer

Volume 3, Issue 2, September 2011, Pages 101-114

Ali Shaemi; Mojtaba Barari

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A Survey on Effects of Packaging Elements on Different Process of Food Products Consumer Behavior

Volume 1, Issue 3, 2009

Mahmoud Firouzian; Tahmoures Hasangholipour; Mehrdad Estiri

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Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry

Volume 1, Issue 2, 2009

Gholam Hosein Nikookar; Ali Divandari; Abdolhamid Ebrahimi; Mohammad Rahim Esfidani

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