Journal of Business Management

Keywords = Brand image

Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341757.4351

naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

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Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products

Volume 15, Issue 3, 2023, Pages 602-621

10.22059/jibm.2023.343834.4384

Fariba Rahmani Khorami; hossein safarzadeh; Seyed Kamran Nourbakhsh

An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Volume 10, Issue 3, 2018, Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)

Volume 10, Issue 2, 2018, Pages 303-324

10.22059/jibm.2017.242630.2771

Mashallah Hosseinzadeh; Farzane Baktash

The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran)

Volume 8, Issue 2, 2016, Pages 413-432

10.22059/jibm.2016.58699

Shahriar Azizi; Mohamad Reza Bolur Parsa

Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty

Volume 5, Issue 2, July 2013, Pages 69-88

10.22059/jibm.2013.36024

Hosein Rezaei Dolatabadi; Lila Joshyar Najafabadi; Javad Khazaei Pool; Reza Verij Kazemi

A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension

Volume 5, Issue 1, 2013, Pages 85-104

10.22059/jibm.2013.35425

Mahdi Dehghani Soltani; Esfandiyar Mohammadi; Yasan-Alah Purashraf; Korosh Sayehmiri

Journal Archive

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