Journal of Business Management

Main Subjects = yre

Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization Values in Insurance Companies

Volume 9, Issue 3, 2017, Pages 527-550

10.22059/jibm.2017.223091.2401

Nafiseh Soleimani; Amir Albadavi; Mohammad Aghdasi; Bakhtiar Ostadi

Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method

Volume 9, Issue 3, 2017, Pages 551-572

10.22059/jibm.2017.230360.2544

vahid sharafi; Morteza Maleki Minbashrazgah; azim zarei; davod feiz

Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment

Volume 9, Issue 3, 2017, Pages 573-594

10.22059/jibm.2017.215314.2235

Mitra Shabani Nashtaee; Kambiz Heidarzadeh Hanzaei; Yazdan Mansourian

A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance

Volume 9, Issue 3, 2017, Pages 595-616

10.22059/jibm.2017.127516.1805

Aida Shiva; hashem aghazadeh; ali heidary

Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees)

Volume 9, Issue 3, 2017, Pages 617-640

10.22059/jibm.2017.222410.2388

Ehsan Abedi; Fatemeh Jamallo

The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying Behavior of Customers

Volume 9, Issue 2, 2017, Pages 213-232

10.22059/jibm.2017.60166

Ali Esmaeelzadeh; Hafez Amraee; Sara Gholipoor; Arash Moghadam

The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and Organizational Innovation

Volume 9, Issue 2, 2017, Pages 233-258

10.22059/jibm.2017.216145.2256

Alireza Amini; Esmaeil Mazrouei NasrAbadi; Masoumeh Aghajeri

A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands)

Volume 9, Issue 2, 2017, Pages 317-336

10.22059/jibm.2017.60167

Hamid Reza Rezaee Kelidbari; Mohammad Taleghani Taleghani; Seyedeh Fatemeh Alavi Foumani

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market

Volume 9, Issue 2, 2017, Pages 337-352

10.22059/jibm.2014.50716

Mehran Rezvani; Seyed Hamid Khodadad Hoseini; Kiandokht Kiaee

Typology of clothing brand consumers based on purchase decision making style

Volume 9, Issue 2, 2017, Pages 353-374

10.22059/jibm.2017.224916.2442

Leili Tabakhiyan; Alireza Hadadian; Alireza Pooya

Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil)

Volume 9, Issue 2, 2017, Pages 375-394

10.22059/jibm.2017.220389.2352

Mansoureh Aligholi; Seyed Mojtaba Fatemi

The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study

Volume 9, Issue 1, 2017, Pages 21-42

10.22059/jibm.2017.62310

Negin Ahghar Bazargan; Ali Sanayei; Azarnoosh Ansari

Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age

Volume 9, Issue 1, 2017, Pages 43-62

10.22059/jibm.2017.62315

Reza Esmaeelpour; Mohsen Akbari; Zahra Takhireh

Explaining the Relationship between Marketing Capabilities and Business Financial Performance

Volume 9, Issue 1, 2017, Pages 103-128

10.22059/jibm.2017.62320

Zohreh Dehdashti Shahrokh; Mohammad Nategh; Razieh Ehsani

Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention

Volume 9, Issue 1, 2017, Pages 193-211

10.22059/jibm.2017.62323

Mohsen Nazari; Mahsa Ghezelbash

The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention

Volume 8, Issue 4, 2016, Pages 699-720

10.22059/jibm.2017.61296

Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study

Volume 8, Issue 4, 2016, Pages 744-721

10.22059/jibm.2017.61297

kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

"Investigation the effect of Iranian consumer cosmopolitanism on their attitude toward domestic products by mediating role of consumer ethnocentrism: In terms of social identity theory" (Case of study: domestic products consumers in Mashhad city)

Volume 8, Issue 4, 2016, Pages 895-810

10.22059/jibm.2017.61300

Mojtaba Poursalimi; Mojtaba Hashemian; Lili Tabakhian

Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan)

Volume 8, Issue 4, 2016, Pages 811-832

10.22059/jibm.2017.61301

Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran

Volume 8, Issue 4, 2016, Pages 833-860

10.22059/jibm.2017.61302

Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model.

Volume 8, Issue 4, 2016, Pages 861-884

10.22059/jibm.2017.61303

Babak Sohrabi; Iman Raiesi; Nastaran Nik Aein

Effects of relationship quality on Customer behavioral responses at different stages of the customer relationship life cycle: case study of Tabriz Kheshavarzy Bank

Volume 8, Issue 3, 2016, Pages 503-528

10.22059/jibm.2016.60625

hamid ebrahimy; Samad Aali

The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran)

Volume 8, Issue 3, 2016, Pages 549-568

10.22059/jibm.2016.60627

Zohreh Dehdashti Shahrokh; Anooshe Hajinoroozi

The Role of Psychological Empowerment in Enhancing Sale Performance of Salespeople of Distribution Corporations (Studied Case: Behpakhsh Corporation)

Volume 8, Issue 3, 2016, Pages 637-658

10.22059/jibm.2016.60631

Nasser Asgari; Gholam Hosein Nikokar

Identification of effective personal factors in attracting customers to shopping centers– case of Tehran

Volume 8, Issue 3, 2016, Pages 681-698

10.22059/jibm.2016.60633

Amir Reza Mamdohi; Alireza Mahpour; Taha Hossein Rashidi; Mahmoud Sfar Zadeh

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)