Journal of Business Management

Main Subjects = yre

interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance

Volume 8, Issue 2, 2016, Pages 259-280

10.22059/jibm.2016.58691

Mohammad Rahim Esfidani; Sara Ramezani; Mohammad Ali Shahhoseini

Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior

Volume 8, Issue 2, 2016, Pages 301-316

10.22059/jibm.2016.58693

Mohammad Haghighi; Masoud Karami; Arezo Hamidi kolaei; Mohamad Mehdi Maleki

Discourse analysis of Hesitant Customers mental models

Volume 8, Issue 2, 2016, Pages 339-354

10.22059/jibm.2016.58695

Morteza Soltani; Behzad Mohammadian

consumer segmentation on the basis of food-related lifestyles

Volume 8, Issue 2, 2016, Pages 375-394

10.22059/jibm.2016.58697

Sayyed Mohammad Tabatabaee Nasab; Fereshteh Pezeshki Najafabadi

Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran)

Volume 8, Issue 2, 2016, Pages 413-432

10.22059/jibm.2016.58699

Shahriar Azizi; Mohamad Reza Bolur Parsa

Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company)

Volume 8, Issue 2, 2016, Pages 461-478

10.22059/jibm.2016.58700

Morteza Maleki Minbashrazgah; Azim Zarei; Zahedeh Hajiloo

Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan)

Volume 8, Issue 1, 2016, Pages 1-28

10.22059/jibm.2016.50739

Reza Esmaeilpour; Mohammad Doostar; Nastaran Taherparvar

Explanation of the commercial banking marketing strategy selection based on customer equity

Volume 8, Issue 1, 2016, Pages 47-72

10.22059/jibm.2016.57531

Ali Divandari; Amirhossein Davodian; Mohsen Nazari; Azizollah Memariani

Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty

Volume 8, Issue 1, 2016, Pages 137-158

10.22059/jibm.2016.57534

Reza Sheikh; Effat Mohammadi

“Market Orientation and Innovation Strategies: An Approach to Business Dynamism”

Volume 8, Issue 1, 2016, Pages 159-182

10.22059/jibm.2016.57535

Aida Shiva; Hashem Aghazade; Ali Heidari

The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry)

Volume 8, Issue 1, 2016, Pages 205-228

10.22059/jibm.2016.57537

Mohsen Alizade Sani; Soheil Nejat

The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry

Volume 8, Issue 1, 2016, Pages 229-243

10.22059/jibm.2016.57538

Seyyed Najmeddin Mousavi

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi

Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials

Volume 7, Issue 4, 2015, Pages 823-840

10.22059/jibm.2015.57093

Manouchehr Ansari; Mahdi Sharifi; Nafiseh Ansari

Bi-objective customer segmentation using data mining technique (A case study in Sima-choob)

Volume 7, Issue 4, 2015, Pages 841-864

10.22059/jibm.2015.57094

Javad Behnamian; Razieh Asgari

Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist

Volume 7, Issue 4, 2015, Pages 865-880

10.22059/jibm.2015.57095

Mohammad Haghighi; Taher Roshandel; Ali Salehi

Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions

Volume 7, Issue 4, 2015, Pages 881-900

10.22059/jibm.2015.57096

Azim Zarei; Mahdi Dehghani Soltani; Hossein Farsizadeh; Rasoul Ghollamzadeh

From European Tourists Motivation to Destination Choice (Iran as a Case)

Volume 7, Issue 4, 2015, Pages 921-940

10.22059/jibm.2015.57098

Roozbeh Mirzaei; Hakimeh Nasiri; Seid Abolghasem Mira

The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry)

Volume 7, Issue 4, 2015, Pages 967-984

10.22059/jibm.2015.57100

Mohsen Nazari; Mahdi Ashkani; Babak Hazaveh Hesar Maskan

Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores

Volume 7, Issue 4, 2015, Pages 985-1004

10.22059/jibm.2015.50837

Mohamad Javad Nikbakht; Asghar Moshabaki; Hamid Khodadad Hosseini

An analysis of structural changes of customer segments by a hybrid method of clustering and association rule

Volume 7, Issue 3, 2015, Pages 515-542

10.22059/jibm.2015.56999

Elham Akhondzadeh-Noughabi; Amir Albadvi; Mohammad Mehdi Sepehri

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy

Volume 7, Issue 3, 2015, Pages 543-562

10.22059/jibm.2015.57000

Abolghasem Ebrahimi; Seyed Moslem Alavi; Mahdi Najafi Siahroudi

Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company)

Volume 7, Issue 3, 2015, Pages 621-642

10.22059/jibm.2015.57007

Mohammad Reza khosravi; Narges Delafrooz; Kambiz Shahroodi; Behnam Rezaei Yousefi

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

Investigating the relationship between cognitive dissonance and product involvement

Volume 7, Issue 3, 2015, Pages 663-678

10.22059/jibm.2015.52263

Bahram Ranjbariyan; Qasem Asghari

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)