Main Subjects = 04
Number of Articles: 65
Factors Affecting Personal Branding of Active Musicians with a Data Mining Approach (Case Study: Instagram Social Network)

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.348884.4458

Mohammadmehdi Poursaeed; mohamad ali rahmani kouhbanani; Saeid Dehyadegari

Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

Investigating the effect of augmented reality features on the formation of psychological inspiration

Articles in Press, Accepted Manuscript, Available Online from 11 October 2023

10.22059/jibm.2023.359420.4584

Soheila Khoddami; Bahareh Osanlou; Mojtaba Yousefi

Failure of value co-creation; Co-destruction of brand value in social media

Articles in Press, Accepted Manuscript, Available Online from 29 October 2023

10.22059/jibm.2023.350997.4486

ghazale Taheri; azim zarei; Davood Feiz; Mehdi Dehghani soltani

Identifying the dimensions and consequences of the customer's digital experience using the phenomenological method

Articles in Press, Accepted Manuscript, Available Online from 03 December 2023

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seid Mohammad Reza Mirahmadi; Mojtaba Aghajani

Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry

Articles in Press, Accepted Manuscript, Available Online from 08 January 2024

10.22059/jibm.2023.357211.4559

meysam ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; seyed mahdi sharifi; khabat derafshi

Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses

Articles in Press, Accepted Manuscript, Available Online from 05 February 2024

10.22059/jibm.2023.358107.4564

Ghasem Zarei; Younes Nikkhah

Conceptualization and Theorizing Avatar Marketing in Iran

Volume 15, Issue 2, 2023, Pages 185-216

10.22059/jibm.2022.344989.4399

Mohammad Amin Torabi; Tahmoures Hasangholipour Yasori; Morteza Jafari Zare

Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities

Volume 15, Issue 1, 2023, Pages 156-184

10.22059/jibm.2022.339723.4326

Azadeh Goodarzi; Naser Azad; Mir Ahmad Amirshahi; Asghar Moshabaki Esfahani

Developing a Business Model for Social Commerce in Tourism Industry in Iran.

Volume 11, Issue 4, 2019, Pages 895-918

10.22059/jibm.2019.270519.3335

Arefeh Bordbar; Neda Abdolvand; Nasim Ghanbartehrani; Saeedeh Rajaee Harandi

Identifying the Features of the Female-related Content Marketing System in the Creative Industries

Volume 11, Issue 2, 2019, Pages 319-340

10.22059/jibm.2018.267655.3275

Seyed Mehdi Sharifi; Somayeh Labafi; Mohamad Hasan Yadegari

Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership

Volume 10, Issue 4, 2018, Pages 777-794

10.22059/jibm.2018.249527.2905

Seyed Mohammad Bagher Jafari; Pegah Sadat Habibi; Zahra Mohammadi Doorbash

Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques

Volume 10, Issue 3, 2018, Pages 547-566

10.22059/jibm.2018.249042.2895

Meisam Shirkhodaei; Hamidreza Fallah Lajimi; maryam fazlollahtabar ledari

Journal of Business Management

Journal Archive