Main Subjects = 04
Number of Articles: 75
Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

The Effect of Thinking Style on Promotional Message Effectiveness: An Experimental Study with Eye-Tracking

Articles in Press, Accepted Manuscript, Available Online from 29 July 2024

10.22059/jibm.2024.361549.4607

Rosa Hendijani; Sahand Kalantary

Developing a B2B customer churn prediction optimal model based on data mining in Khorasan Petrochemical Company

Articles in Press, Accepted Manuscript, Available Online from 30 November 2024

10.22059/jibm.2024.365245.4665

Marziyeh Tavasoli; Seyyed Mohammad Bagheri; Shahrbanoo Gholipour Ferydouni

Identifying the key factors of social media content generation to improve consumer engagement with the brand

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22059/jibm.2024.376776.4792

zahra alahverdi; Seid Mohammad Reza Mirahmadi; saeed landaran esfahani; mahdi tajaldin

The Moderating Role of Brand Reputation and Store Image in the Relationship between Sensory Marketing and Consumer Behavioral Tendencies

Articles in Press, Accepted Manuscript, Available Online from 27 May 2025

10.22059/jibm.2025.392778.4949

Mohammadreza Darvishinia; Gholamhossein Khorshidi; Fatemehzahra Shokuhian

Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method

Volume 16, Issue 4, 2024, Pages 856-887

10.22059/jibm.2023.362181.4618

Navid Khanjanzadeh Kakeroodi; Ali Adabi Firoozjaei; Soheil Nejat; Hamidreza Fallah Lajimi

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

Volume 16, Issue 3, 2024, Pages 596-617

10.22059/jibm.2024.376605.4785

Maryam Yaghoubpour; Seyed Hamid Khodadad Hosseini; Hossein Janatifar; Rasoul Sanavifard

Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram

Volume 16, Issue 3, 2024, Pages 775-795

10.22059/jibm.2023.348884.4458

Mohammad Mehdi Poursaeed; Mohammad Ali Rahmani Kouhbanani; Saeid Dehyadegari

Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri; Azim Zarei; Davood Feiz; Mehdi Dehghani soltani

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Volume 16, Issue 2, 2024, Pages 478-517

10.22059/jibm.2023.357211.4559

Meysam Ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; Seyed Mahdi Sharifi; Khabat Derafshi

Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Volume 16, Issue 1, 2024, Pages 194-215

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seyed Mohammad Reza Mirahmadi; Mojtaba Aghajani

Conceptualization and Theorizing Avatar Marketing in Iran

Volume 15, Issue 2, 2023, Pages 185-216

10.22059/jibm.2022.344989.4399

Mohammad Amin Torabi; Tahmoures Hasangholipour Yasori; Morteza Jafari Zare

Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities

Volume 15, Issue 1, 2023, Pages 156-184

10.22059/jibm.2022.339723.4326

Azadeh Goodarzi; Naser Azad; Mir Ahmad Amirshahi; Asghar Moshabaki Esfahani

Journal of Business Management

Journal Archive