Main Subjects = 04
Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Volume 16, Issue 1, 2024, Pages 194-215

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seyed Mohammad Reza Mirahmadi; Mojtaba Aghajani


Conceptualization and Theorizing Avatar Marketing in Iran

Volume 15, Issue 2, 2023, Pages 185-216

10.22059/jibm.2022.344989.4399

Mohammad Amin Torabi; Tahmoures Hasangholipour Yasori; Morteza Jafari Zare


Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities

Volume 15, Issue 1, 2023, Pages 156-184

10.22059/jibm.2022.339723.4326

Azadeh Goodarzi; Naser Azad; Mir Ahmad Amirshahi; Asghar Moshabaki Esfahani


Developing a Business Model for Social Commerce in Tourism Industry in Iran.

Volume 11, Issue 4, 2019, Pages 895-918

10.22059/jibm.2019.270519.3335

Arefeh Bordbar; Neda Abdolvand; Nasim Ghanbartehrani; Saeedeh Rajaee Harandi


Identifying the Features of the Female-related Content Marketing System in the Creative Industries

Volume 11, Issue 2, 2019, Pages 319-340

10.22059/jibm.2018.267655.3275

Seyed Mehdi Sharifi; Somayeh Labafi; Mohamad Hasan Yadegari


Investigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership

Volume 10, Issue 4, 2018, Pages 777-794

10.22059/jibm.2018.249527.2905

Seyed Mohammad Bagher Jafari; Pegah Sadat Habibi; Zahra Mohammadi Doorbash


Anti-marketing Use of Tobacco and Prioritizing Strategies Using Multi-criteria Decision-making Techniques

Volume 10, Issue 3, 2018, Pages 547-566

10.22059/jibm.2018.249042.2895

Meisam Shirkhodaei; Hamidreza Fallah Lajimi; maryam fazlollahtabar ledari


Developing a Social Marketing for Insurance Companies

Volume 10, Issue 1, 2018, Pages 31-48

10.22059/jibm.2018.228575.2510

Reza Esmaeilpour; Meisam Ghasem Nezhad