Main Subjects = 04
Number of Articles: 72
Antecedents of Trust in Sharing Economy Platforms: Prioritization With the Best-Worst Method (BWM)

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2023.362181.4618

Navid Khanjanzadeh Kakeroodi; Ali Adabi firoozjaei; Soheil Nejat; Hamidreza Fallah lajimi

Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2021.330820.4202

shahrad padidar; Mohammad Haghighi; Tahmoures Hasan gholipour

Identifying and Prioritizing Open Innovation Factors in Gaining a Competitive Advantage in the Home Appliance Industry

Articles in Press, Accepted Manuscript, Available Online from 23 June 2024

10.22059/jibm.2024.371228.4741

Majid Mohammad shafiee; Aref Arman

The Effect of Thinking Style on Promotional Message Effectiveness: An Experimental Study with Eye-Tracking

Articles in Press, Accepted Manuscript, Available Online from 29 July 2024

10.22059/jibm.2024.361549.4607

Rosa Hendijani; Sahand Kalantary

Developing a B2B customer churn prediction optimal model based on data mining in Khorasan Petrochemical Company

Articles in Press, Accepted Manuscript, Available Online from 30 November 2024

10.22059/jibm.2024.365245.4665

Marziyeh Tavasoli; Seyyed Mohammad Bagheri; Shahrbanoo Gholipour Ferydouni

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

Volume 16, Issue 3, 2024, Pages 596-617

10.22059/jibm.2024.376605.4785

Maryam Yaghoubpour; Seyed Hamid Khodadad Hosseini; Hossein Janatifar; Rasoul Sanavifard

Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram

Volume 16, Issue 3, 2024, Pages 775-795

10.22059/jibm.2023.348884.4458

Mohammad Mehdi Poursaeed; Mohammad Ali Rahmani Kouhbanani; Saeid Dehyadegari

Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri; Azim Zarei; Davood Feiz; Mehdi Dehghani soltani

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Volume 16, Issue 2, 2024, Pages 478-517

10.22059/jibm.2023.357211.4559

Meysam Ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; Seyed Mahdi Sharifi; Khabat Derafshi

Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Volume 16, Issue 1, 2024, Pages 194-215

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seyed Mohammad Reza Mirahmadi; Mojtaba Aghajani

Conceptualization and Theorizing Avatar Marketing in Iran

Volume 15, Issue 2, 2023, Pages 185-216

10.22059/jibm.2022.344989.4399

Mohammad Amin Torabi; Tahmoures Hasangholipour Yasori; Morteza Jafari Zare

Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities

Volume 15, Issue 1, 2023, Pages 156-184

10.22059/jibm.2022.339723.4326

Azadeh Goodarzi; Naser Azad; Mir Ahmad Amirshahi; Asghar Moshabaki Esfahani

Developing a Business Model for Social Commerce in Tourism Industry in Iran.

Volume 11, Issue 4, 2019, Pages 895-918

10.22059/jibm.2019.270519.3335

Arefeh Bordbar; Neda Abdolvand; Nasim Ghanbartehrani; Saeedeh Rajaee Harandi

Identifying the Features of the Female-related Content Marketing System in the Creative Industries

Volume 11, Issue 2, 2019, Pages 319-340

10.22059/jibm.2018.267655.3275

Seyed Mehdi Sharifi; Somayeh Labafi; Mohamad Hasan Yadegari

Journal of Business Management

Journal Archive