Journal of Business Management

Journal of Business Management

Subjects = 04
Number of Articles: 86

Provide a sustainable marketing model with a customer equity proposition approach to improve the performance of companies operating in the detergent industry

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2021.330820.4202

shahrad padidar, Mohammad Haghighi, Tahmoures Hasan gholipour

Developing a B2B customer churn prediction optimal model based on data mining in Khorasan Petrochemical Company

Articles in Press, Accepted Manuscript, Available Online from 30 November 2024

10.22059/jibm.2024.365245.4665

Marziyeh Tavasoli, Seyyed Mohammad Bagheri, Shahrbanoo Gholipour Ferydouni

Designing a Model for the Impact of Minimalism in Digital Marketing on Consumer Purchase Behavior

Articles in Press, Accepted Manuscript, Available Online from 11 October 2025

10.22059/jibm.2025.397842.5003

Mehrshad Nazari, Mohammad Rahim Esfidani

Identification and Evaluation of Factors Influencing Shopping Cart Abandonment Using the Fuzzy Cognitive Mapping Approach in Online and Offline Platforms

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22059/jibm.2025.387542.4894

Mohammad Rahim Esfidani, Farzad Ziarani, mina shirzadi

Modeling the Impact of Consumer Political Ideology on Purchasing Behavior and Behavioral Consequences with a Meta-Composition Approach

Articles in Press, Accepted Manuscript, Available Online from 15 February 2026

10.22059/jibm.2025.400599.5037

yousef pashazadeh, parissa teymouri azar

Understanding Participant Motivations in Online Firestorms: A Phenomenological Approach

Articles in Press, Accepted Manuscript, Available Online from 19 July 2026

10.22059/jibm.2026.404176.5088

sajede sadat majidi, hamidreza irani, morteza soltani, elham ebrahimi

Understanding Godfather Marketing in Organizations: Antecedents and Consequences Analysis with FCM

Articles in Press, Accepted Manuscript, Available Online from 06 September 2026

10.22059/jibm.2026.404944.5100

Fariborz Fathi Chegni, Nima Dalvand

Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement

Volume 17, Issue 4, 2025, Pages 1067-1093

10.22059/jibm.2024.376776.4792

Zahra Alahverdi, Seid Mohammad Reza Mirahmadi, Saeed Landaran Isfahani, Mahdi Tajeddin

Presenting a Model for Developing Electronic Marketing Activities on Social Media to Enhance Brand Equity of Telecommunication Companies in Iraq

Volume 17, Issue 4, 2025, Pages 1206-1230

10.22059/jibm.2024.366650.4680

osama aliedani, Tahmoures Hasangholipour Yasouri, Manouchehr Ansari, Saeed Arablooye Moghaddam

A Genre Analysis of Online Customer Review Discourse on the Digikala Online Retail Platform

Volume 17, Issue 3, 2025, Pages 867-895

10.22059/jibm.2024.369013.4714

Meysam Shirkhodaie, Mobina Fallahnezhad, Zahra Kazemi Saraskanrood

Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method

Volume 16, Issue 4, 2024, Pages 856-887

10.22059/jibm.2023.362181.4618

Navid Khanjanzadeh Kakeroodi, Ali Adabi Firoozjaei, Soheil Nejat, Hamidreza Fallah Lajimi

Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

Volume 16, Issue 3, 2024, Pages 596-617

10.22059/jibm.2024.376605.4785

Maryam Yaghoubpour, Seyed Hamid Khodadad Hosseini, Hossein Janatifar, Rasoul Sanavifard

Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram

Volume 16, Issue 3, 2024, Pages 775-795

10.22059/jibm.2023.348884.4458

Mohammad Mehdi Poursaeed, Mohammad Ali Rahmani Kouhbanani, Saeid Dehyadegari

Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri, Azim Zarei, Davood Feiz, Mehdi Dehghani soltani

Journal of Business Management

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