Designing and Measuring Native Scale for Value Creation in Iran Commercial Banks

Volume 3, Issue 1, April 2011, Pages 1-18

hashem aghazade; mina Mehrnoosh

Status of Marketing Information System in Medium and Large Size Food Industries

Volume 3, Issue 3, October 2011, Pages 1-18

Shahram Azad; Kiyoomars Sharifi

Measuring Customer Perceived Service Quality with Market Sense Making Approach

Volume 3, Issue 4, January 2012, Pages 1-18

bahareh osanlou; Soheila Khodami

An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective

Volume 4, Issue 1, April 2012, Pages 1-18


Mohammad Bashokouh Ajirlo; Seyed Hamid Khodadad Hoseini; Asad Allah Kord Naiej; Adel Azar

A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank

Volume 5, Issue 1, 2013, Pages 1-20


Mohammad Abooye Ardakan; Babak Sohrabi Yourtchi; Sanaz Bahrami

The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18


Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini

Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)

Volume 5, Issue 4, January 2014, Pages 1-20


Fariborz Rahimnia; Seyedeh Zahra Fatemi; Ata Ollah Harandi

Explaining the Problems and Barriers of Export Development in Ilam Province

Volume 6, Issue 1, April 2014, Pages 1-20

Yasanollah Pourashraf

The Role of Brands in Purchasing Luxury Auto

Volume 4, Issue 4, January 2013, Pages 1-20


Majid Balali; Hashem Aghazadeh; Somayeh Ahmadi