Investigation of the Relationship between Cultural Values and Iranian Consumers Impulse Buying Behavior

Volume 8, Issue 2, 2016, Pages 301-316

10.22059/jibm.2016.58693

Mohammad Haghighi; Masoud Karami; Arezo Hamidi kolaei; Mohamad Mehdi Maleki


Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism

Volume 13, Issue 2, 2021, Pages 362-383

10.22059/jibm.2021.313974.3995

Mohamad Saleh Torkestani; Pedram Jahedi; Faez Dinparast


Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case)

Volume 8, Issue 3, 2016, Pages 529-548

10.22059/jibm.2016.60626

Abdorahman Ehsan; Mohsen Nazari; Tahmores Hasan Gholipoor; Mansour Samadi


Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour


The effect of brand community on brand characteristics

Volume 6, Issue 4, January 2015, Pages 709-730

10.22059/jibm.2014.51382

Akram Eghbali; Shahnaz Nayebzade; Hasan Dehghan Dehnavi


Market segmentation of coastal tourists with The self organizing maps approach

Volume 8, Issue 4, 2016, Pages 745-770

10.22059/jibm.2017.61298

Manijeh Bahrainizadeh; Majid Esmaeilpoor; Donya Kabiri Fard


Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour


Factors Affecting in Succession of International Collaborations

Volume 1, Issue 3, 2009

Hossein Rahmanseresht; Mohammad Bashokouh; Masoumeh Pahlevani Ghomi


Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB

Volume 2, Issue 1, April 2010

Taher Roshandel Arbatani; Datis Khajeheian; Amir Aazami


Impact of Green Marketing Mix on Consumer Decision Making Process

Volume 2, Issue 2, October 2010

M.R Ramezanian; Reza Esmaeilpour; Hedyeh Tondkar