Journal of Business Management

Volume & Issue: Volume 16, Issue 1, 2024, Pages 1-261

Number of Articles: 10

Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising

Pages 1-33

10.22059/jibm.2023.352929.4511

Hossein Norouzi, Bahareh Osanlou, Ali Saleh Gohari

Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System

Pages 34-58

10.22059/jibm.2023.352689.4509

Soheila Mohammadzadeh Vanestan, Rahim Abedi

Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis

Pages 59-86

10.22059/jibm.2023.356769.4554

Reza Abbasi Mobarakabadi, Amir khanlari, Nader Seyyedamiri

Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern

Pages 87-113

10.22059/jibm.2023.353262.4517

Manuchehr Ghanbari, Ali Sabzali Yameqani, Yousef Rabbani, Kobra Sabzali Yamaqani

Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Pages 114-136

10.22059/jibm.2023.359654.4586

Mostafa Esmaeili Mahyari, Mohammad Ghaffari, Hamid Reza Irani, Elham Ebrahimi

The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage

Pages 137-166

10.22059/jibm.2023.355935.4546

Rasoul Nosratpanah, Samad Barani, Aref Ashrafzadeh, Gholamhosein Atashi

Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study

Pages 167-193

10.22059/jibm.2023.357834.4561

Meysam Fakharyan, Ali Hosseinzadeh, Hadi Bastam

Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Pages 194-215

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi, Seyed Mohammad Reza Mirahmadi, Mojtaba Aghajani

Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions

Pages 216-237

10.22059/jibm.2023.305715.4579

Honya Ghasemi, Ramin Bashir Khodaparasti, Hooshmand Bagheri Garbollagh

A Localized Model for Branding in the Iranian Dairy Industry

Pages 238-261

10.22059/jibm.2023.361786.4611

Shaghayegh Sabaghi, Alireza Rousta, Farzad Asayesh

Journal Archive

Volume 18 (2026)

Volume 17 (2025)

Volume 16 (2024)

2024

2024

2024, Pages 262-450

2024, Pages 1-261

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)