Volume & Issue: Volume 16, Issue 3, 2024 
Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking)

Pages 596-617

10.22059/jibm.2024.376605.4785

Maryam Yaghoubpour; Seyed Hamid Khodadad Hosseini; Hossein Janatifar; Rasoul Sanavifard