Journal of Business Management

Keywords = brand equity

Designing a model of factors determining the specific value of the company's brand and ranking them based on the fuzzy Delphi method and structural equations

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.373137.4760

Vahidreza Nesabi; Bahram Kheiri; Hamidreza Yazdani

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Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity

Volume 13, Issue 4, 2021, Pages 953-973

10.22059/jibm.2021.328912.4187

Maryam Alefpour Tarakameh; Manouchehr Ansari; Sepideh Nasiri; Sina Mohamadifam

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)

Volume 10, Issue 2, 2018, Pages 303-324

10.22059/jibm.2017.242630.2771

Mashallah Hosseinzadeh; Farzane Baktash

Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)

Volume 10, Issue 1, 2018, Pages 207-228

10.22059/jibm.2017.232326.2586

Mahdi Nadaf; Abdolhadi Darzian Azizi; Sahar Tirandaz

The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry

Volume 8, Issue 4, 2016, Pages 771-794

10.22059/jibm.2017.61299

Fariba Bakhshi

Mapping Brand Associative network for “Agriculture Bank of IRAN” and “Tejarat Bank” Using “Brand Concept Map” technique (case study: university students in Tehran)

Volume 8, Issue 2, 2016, Pages 413-432

10.22059/jibm.2016.58699

Shahriar Azizi; Mohamad Reza Bolur Parsa

The describe of moderating role of product performance in brand vision and positioning effect on brand equity in Iran food industry

Volume 8, Issue 1, 2016, Pages 229-243

10.22059/jibm.2016.57538

Seyyed Najmeddin Mousavi

Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation

Volume 7, Issue 4, 2015, Pages 761-782

10.22059/jibm.2015.52325

Hashem Aghazade; Amir Khanlari; Haleh Akbarpour

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company)

Volume 7, Issue 2, 2015, Pages 445-462

10.22059/jibm.2015.50741

Seyed Mohammad Tabatabaee Nasab; Zohreh Mohammad Nabi

Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image

Volume 6, Issue 4, January 2015, Pages 755-772

10.22059/jibm.2014.50728

Mohammad Reza Hamidizadeh; Mohammad Hossein Balaghi Inalu; Mahdi Ataei

Developing a model for explaining tourism destination brand equity (Case study: Isfahan City)

Volume 6, Issue 4, January 2015, Pages 845-866

10.22059/jibm.2014.51778

Mohammad Ghafari; Bahram Ranjbarian; Saeed Fathi

Explaining the Influence of Organizational Citizenship Behavior on Customer Satisfaction and Brand Equity in the Banking Industry Emphasizing on the Threats and Opportunities

Volume 6, Issue 2, July 2014, Pages 315-336

10.22059/jibm.2014.50746

Abbas Ali Rastgar; Morteza Akbarzadeh Safui

Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)

Volume 5, Issue 4, January 2014, Pages 1-20

10.22059/jibm.2013.50341

Fariborz Rahimnia; Seyedeh Zahra Fatemi; Ata Ollah Harandi

The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18

10.22059/jibm.2013.50195

Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini

A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension

Volume 5, Issue 1, 2013, Pages 85-104

10.22059/jibm.2013.35425

Mahdi Dehghani Soltani; Esfandiyar Mohammadi; Yasan-Alah Purashraf; Korosh Sayehmiri

The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop)

Volume 4, Issue 4, January 2013, Pages 41-64

10.22059/jibm.2013.54760

Hossein Jalilian; Ebrahimi Ebrahimi; Omid Mahmoudian

Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar)

Volume 4, Issue 4, January 2013, Pages 107-126

10.22059/jibm.2013.54767

Seyid Abolghasem Mira; Sanaz Karimi Herisi

Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan

Volume 4, Issue 3, October 2012, Pages 137-154

10.22059/jibm.2012.28572

M Ghandehari; J Khazaei Pool; O Baharestan; H. Balouei Jamkhaneh; J. Kialashaki

Presenting a Mathematical Model for Measuring Brand Equity

Volume 4, Issue 1, April 2012, Pages 105-120

10.22059/jibm.2012.28616

Gholam Hosein Nikokar; Amir Ekhlassi; Pedram Toloie

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