Examining the Impact of Brand Ethical Claims on Consumer Ethical Behavior and Willingness to Purchase Ethical Products

Articles in Press, Accepted Manuscript, Available Online from 18 October 2025

10.22059/jibm.2025.395458.4978

Eesa Niazi; ramin Bagheri; Maryam Ghouchaghi

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A Phenomenological Study on the Role of Discounts in Triggering Cognitive Dissonance Among Customers in the Fashion and Apparel Industry

Articles in Press, Accepted Manuscript, Available Online from 16 November 2025

10.22059/jibm.2025.399420.5026

Reza Ameli; Mohsen Nazari; Reza Shafei

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Factors Influencing Collaborative Consumption Intention: The Mediating Role of Perceived Usefulness

Volume 17, Issue 4, 2025, Pages 1094-1138

10.22059/jibm.2024.378108.4804

Hanie Jafarisiavoshani; Gholam Hossein Khorshidi; Yaser Manesh

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Identifying Factors Influencing Online Shopping Decisions: The Role of Virtual Ideal Self-Image and Cognitive Approaches through Meta-Synthesis

Volume 17, Issue 2, 2025, Pages 266-300

10.22059/jibm.2024.364016.4640

Amir Mohammad Colabi; Abbas Goodarzi

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The Impact of Regulatory Focus Manipulation and Purchase Strategy on Consumer Visual Attention to Nutrition Labels: An Eye-Tracking Study

Volume 17, Issue 1, 2025, Pages 234-265

10.22059/jibm.2021.325528.4145

Rosa Hendijani; Mohsen Nazari; Elnaz Jafari; Saba Rahimian

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The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers

Volume 16, Issue 4, 2024, Pages 1055-1081

10.22059/jibm.2024.380308.4828

Amin Attari; Hossein Ashoori

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The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity

Volume 16, Issue 3, 2024, Pages 667-690

10.22059/jibm.2024.357156.4558

Mohammad Nazaripour; Babak Zakizadeh

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Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing

Volume 16, Issue 2, 2024, Pages 540-574

10.22059/jibm.2023.344762.4395

Maryam Akhavan Kharazian; Sona Shafieirad

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Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising

Volume 16, Issue 1, 2024, Pages 1-33

10.22059/jibm.2023.352929.4511

Hossein Norouzi; Bahareh Osanlou; Ali Saleh Gohari

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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Volume 16, Issue 1, 2024, Pages 114-136

10.22059/jibm.2023.359654.4586

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

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Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect

Volume 15, Issue 4, 2023, Pages 814-837

10.22059/jibm.2023.347410.4434

Mehdi Khademi Gerashi; Setare Mohammadian

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Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers

Volume 15, Issue 2, 2023, Pages 305-333

10.22059/jibm.2022.342288.4363

Fateme Abedini; Manijeh Bahrainizad; Majid Esmaeilpour

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Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality

Volume 15, Issue 1, 2023, Pages 131-155

10.22059/jibm.2022.334677.4259

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

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Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices

Volume 11, Issue 3, 2019, Pages 585-608

10.22059/jibm.2019.265582.3225

Mohammad reza Hamidizadeh; Maryam Akhavan; Ahmad Kazemi

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A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection

Volume 11, Issue 3, 2019, Pages 609-630

10.22059/jibm.2018.259624.3088

Marjan Mohaimani; Kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen

Volume 11, Issue 3, 2019, Pages 631-650

10.22059/jibm.2019.270566.3336

Mohamad karimian; Ali Sanayei; Majid Mohammad Shafiee

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Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods

Volume 11, Issue 2, 2019, Pages 241-258

10.22059/jibm.2018.258952.3071

Saeid Saeida Ardakani; Zahra Saneian; Nahid Menati

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Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)

Volume 11, Issue 2, 2019, Pages 415-436

10.22059/jibm.2019.259239.3078

Esmaeil Shahtahmasbi; Alireza Bagheri Rooch

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The Effect of Information Rate and Store Environment on Purchasing Value; Analysis of the Role of Confusion and Motivational Tendency

Volume 10, Issue 4, 2018, Pages 743-760

10.22059/jibm.2018.251350.2937

Mehdi Khademi; Najmeh Gorji; Hanieh Fathi

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An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Volume 10, Issue 3, 2018, Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

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Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Volume 10, Issue 3, 2018, Pages 659-672

10.22059/jibm.2018.234046.2651

Farzaneh Haji Hasani; Ali Sadeghpour; Seyyed Moslem Alavi

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Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry

Volume 10, Issue 2, 2018, Pages 325-348

10.22059/jibm.2017.241967.2758

Maryam Khalilimoghadam; Morteza Soltani; Hamid Reza Yazdani; Hossein Khanifar

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Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)

Volume 10, Issue 1, 2018, Pages 207-228

10.22059/jibm.2017.232326.2586

Mahdi Nadaf; Abdolhadi Darzian Azizi; Sahar Tirandaz

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Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study

Volume 8, Issue 4, 2016, Pages 744-721

10.22059/jibm.2017.61297

kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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Designing and explaining a model of the effect of word of mouth on destination image of tourists and travel intention (case study of Isfahan)

Volume 8, Issue 4, 2016, Pages 811-832

10.22059/jibm.2017.61301

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