Today, customers and employees of organizations are looking for more human experiences, more meaningful interactions, and connections that go beyond the profit and loss boundary. In such a context, organizations that can balance economic power and human ethics and move from the logic of control to the philosophy of influence and belonging will be more successful. In this regard, one of the new and profound models that has received attention in recent years is Godfather Marketing. In this approach, the organization is not simply a supplier of goods or services, but rather becomes an institution that, like a wise and powerful godfather, plays the role of guide, support, and support for its members and customers. Therefore, the present study seeks to determine what factors, as antecedents, cause the formation of godfather marketing in organizations and what consequences or outcomes this approach has at the individual, organizational, and market levels. The present study is a mixed method study based on qualitative and quantitative research, and is also classified as inductive deductive research in terms of research philosophy. This study is applied in terms of its purpose and exploratory in terms of its data collection method. The statistical population of the study is senior managers, marketing and sales experts, and customer relations officers in private and public companies and organizations in Lorestan province. The data collection tool in the qualitative section is an interview, the validity and reliability of which was conducted using content validity and theoretical validity and the method of intra-coder and inter-coder reliability. Then, in the quantitative part, considering that the data collection tool is a questionnaire, the data was provided to the same sample in the form of a paired comparison questionnaire and the obtained data were analyzed using the steps of the fuzzy cognitive map method. The results of the data analysis showed that among the antecedents of godfather marketing, flexibility and rapid response to environmental changes were identified as the most important influential factor. This finding indicates that organizations that are able to adapt themselves to changing market conditions, customer needs, and technological developments in an agile and intelligent manner have a greater ability to create relationships based on trust and influence. Also, an organizational culture based on trust and respect and the use of target data and information systems were ranked in the next order of importance. In the consequences section, the results also showed that increasing the organization's influence on the behavior of customers and competitors has the greatest capacity for influence. This means that godfather marketing increases the organization's ability to influence customer decisions and even direct the behavior of competitors by creating deep connections and long-term commitments. After that, increasing customer loyalty and engagement, reducing the risk of marketing campaign failure, and strengthening a positive organizational culture and employee motivation were the next priorities, respectively.