توسعه چارچوبی جامع برای ارزیابی عملکرد بازاریابی با استفاده از رویکرد فراترکیب: مطالعه‌‏ای در صنعت بانکداری ایران

پیرایش، ر. و علی پور، و. ( 1391 ). بررسی رابطة بین هوش رقابتی و اثربخشی استراتژ یهای بازاریابی در
.1-18 :(12 ) بین بانک های دولتی و خصوصی استان زنجان. نشریة مدیریت بازرگانی، 4
رنجبریان، ب. و برابری، م. ( 1388 ). تأثیر بنیا نهای بازاریابی رابط همند بر وفاداری مشتریان : مقایس ة
.83 -100 :(2) بانک های دولتی و خصوصی. نشریة مدیریت بازرگانی، 1
سیدنقوی، م.؛ سپندارند، ص. و رامین مهر، ح. ( 1391 ). بررسی اثرات سرمایه های فکری بر عملکرد
سازمانی با تأکید بر نقش میانجی قابلیت یادگیری در شعب بانک صادرات استان تهران . نشری ة
.53 -70 :(12) مدیریت بازرگانی، 4
عزیزی، ش.؛ جمالی، ش. و صناعی، ا. ( 1391 ). ارائه مدل عوامل مؤثر بر عملکرد کارکنان در مورد برند
.89 -104 :(11) صنعت بانکداری (مطالعة موردی: بانک کشاورزی). نشریة مدیریت بازرگانی، 4
موسی خانی، م.؛ حقیقی، م. و ترک زاده، س. ( 1391 ). ارائة مدلی جهت کسب وفاداری مشتری با استف اده
از مدیریت دانش مشتری در صنعت بانکداری کشور (بانک های خصوصی ). نشری ة مدیریت
.147 -164 :(12) بازرگانی، 4
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