Beatty, S. & Kahle, R. (1988). Alternative hierarchies of the attitude- behavior relationship: The impact of brand commitment and habit, Journal of the Academy of Marketing Science, 16(2): 1- 10.
Beck, A., Rush, A., Shaw, B. & Emery, G. (1979). Cognitive therapy of depression, Guilford Press, New York.
Bedar, L., Deziel, J. & Lamarche, L. (2002). Social psychology,Translated by Ganji H., Savalan, Tehran. (In Persian)
Bian, X. & Moutinho, L. (2011). The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits Direct and indirect effects, European Journal of Marketing, 45(1): 191- 216.
Bose, T. K. & Sarker, S. (2012). cognitive dissonance affecting consumer buying decision making: A study based on khulna metropolitan area, Journal of Management Research. 4(3): 191- 220.
Brodrick, A. J. (2007) A Cross-national Study of the Individual and National-culture Nomological Network of Consumer Involvement, Psychology & Marketing, 24(4): 343- 374
Cohen, L. (1983). The level of consciousness: A dynamic approach to the recall technique, Journal of Marketing Research, 3(2): 142-8.
Cummings, W. & Venkatesan, M. (1976). Cognitive dissonance and consumer behaviour: A review of the evidence, Journal of Marketing Research, 13(3): 303– 308.
Diener, E., Emmons, R., Larsen, R. J. R. & Griffin, S. (1985). The Satisfaction With Life Scale, Journal of Personality Assessment, 49(1): 71– 75.
Elliot, A. & Devine, P. (1994). On the motivational nature of cognitive dissonance: Dissonance as psychological discomfort, Journal of Personality and Social Psychology, 67(3): 382- 394.
Gbadamosi, A. (2009). Cognitive dissonance The implicit explication in low-income consumer¢s shopping behaviour for low-involvement grocery products, International Journal of Retail & Distribution Management, 37(12): 1077- 1095.
Graham, R. (2007). Theory of cognitive dissonance as it pertains to morality, Journal of Scientific Psychology, 1(1): 20- 24.
Ha, Y. & Sharron, L. (2010). Effect of site design on consumer emotions: role of product involvement, Journal of Research Interactive Marketing, 4(2): 80- 96.
Hamza, V. & Zakkariya, K. (2012). Determinants of cognitive dissonance and its relative importance to consumer product purchase, Excel International Journal of Multidisciplinary Management Studies, 2(1): 157- 169.
Harmon-Jones, E. & Mills, J. (2009). Cognitive Dissonance: Progress on a pivotal theory in social psychology, American Psychological Association, Washington, DC.
Huang, M. H. (2006). Flow, enduring and situational involvement in the web environment: Atripartite second-order examination, Psychology & Marketing, 23(5): 384- 411.
Kayoj, E. S. (2013). Cognitive Dissonance Theory, Retrieved from http://www.pajoohe.com/fa/index.php?Page=definition&UID=36784. (In Persian)
Kim, H. S. (2005). Consumer profiles of apparel product involvement and values, Journal of fashion marketing and management, 9(2): 207- 220.
Kuan, H. H., Bock, G. W. & Lee, J. (2007). A cognitive dissonance perspective of customer¢s Online trust in multi-channel retailers, In Proceedings of ECIS, 1(1): 13- 23.
Lindsey-Mullikin, J. (2003). Beyond reference price: Understanding consumer¢s encounters with unexpected prices, Journal of Product & Brand Management, 12(3): 140- 153.
McQuarrie, E. & Munson, J. (1992). A revised product involvement inventory: Improved usability and validity, Advances in Consumer Research, 19(1): 108- 115.
Menasco, M. & Hawkins, D. (1978). A field test of the relationship between cognitive dissonance and state anxiety, Journal of Marketing Research, 15(4): 650– 655.
Mittal, B. (1989). A theoretical analysis of two recent measures of involvement, Advances in Consumer Research, 16(1): 697- 702.
Mowen, J. & Minor, M. (2009). Consumer Behavior, Translated by Saleh Ardestani, A. & M. Saadi, Ettehad- Aylar, Tehran. (In Persian)
Ray, M. L. (1973). Marketing communication and the hierarchy of effects, In New Models For Mass Communication, In Clark, P. (Ed), Beverly Hills- Sage Publications, 147-176.
Ryff, C. & Keyes, L. (1995). The structure of psychological well-being revisited, Journal of Personality and Social Psychology, 69(4): 719– 727.
Sherif, M. & Cantril, H. (1947). The Psychology of Ego Involvement, John Wiley and Sons, Inc, New York.
Soutar, G. & Sweeney, J. (2003). Are There Cognitive Dissonance Segments, Australian Journal of Management, 28(3): 227- 249.
Sweeney, J., Soutar, G. & Johnson, L. (1996). Are satisfaction and dissonance the same construct, A preliminary analysis, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 9(1): 138- 143.
Sweeney, J., Hausknecht, D, & Soutar, G. (2000). Measuring cognitive dissonance: A multidimensional scale, Psychology and Marketing, 17(5): 369– 386.
Telci, E., Maden, C. & Kantur, D. (2011). The theory of cognitive dissonance: A marketing and management perspective, 7th International Strategic Management Conference, 24(1): 378– 386.
Thompson, M., Naccarato, M. & Parker, K. (1989). Assessing cognitive need: The development of the personal need for structure and personal fear of invalidity scales. Paper presented at the annual meeting of the Canadian Psychological Association Halifax, Nova Scotia, Canada.
Uzma, H. & Reshma, N. (2012). Cognitive dissonance and its impact on consumer buying behaviour, IOSR Journal of Business and Management (IOSRJBM), 1(4): 7- 12.
Varela-Neira, C., Vázquez-Casielles, R. & Iglesias, V. (2010). Explaining customer satisfaction with complaint handling, International Journal of Bank Marketing, 28(2): 88 – 112.
Williams, P. & Naumann, E. (2011). Customer satisfaction and business performance: A firm-level analysis, Journal of Services Marketing, 25(1): 20 – 32.
Zaichkowsky, J. (1985). Measuring the Involvement Construct, Journal of Consumer Research, 12 (3): 341-352.