شبیه سازی اثر سیاست های خلق مشترک دانش در طول زنجیرۀ تامین بر عملکرد توسعۀ محصول سازمان با استفاده از رویکرد پویایی سیستمی

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشیار گروه مدیریت صنعتی دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

2 دانشجوی دکتری تحقیق در عملیات دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

چکیده

 تصمیم‌ها و سیاست‌های شرکا در طول زنجیرة تأمین دربارة چگونگی تأمین و تخصیص منابع به انواع فعالیت‌های نوآوری و خلق مشترک دانش ایستا نیست و برای کسب مزیت رقابتی پایدار، سازمان و شرکای آن باید به‌طورمستمر تصمیم‌های پیشین را درمورد تخصیص منابع، به‌منظور واکنش مناسب به تغییرات بازنگری کنند. این فرایند تصمیم‌گیری پویا نمی‌تواند از طریق نگرش ایستای موجود در ادبیات نوآوری و زنجیرة تأمین مهیا شود. به‌این‌منظور، مطالعة حاضر با استفاده از رویکرد پویایی سیستم، مدلی پویا را ارائه می‌دهد تا از طریق طراحی سازوکارهای بازخوردی، واکنش‌های سیستم مورد مطالعه به تغییرات درون‌زا و برون‌زا را بررسی کند و ابزاری برای تحلیل رفتار سیستم با سناریوهای مختلف و آزمون سیاست‌های مختلف ایجاد کند. در این مطالعه، علاوه‌بر ارائة مدل علی و نمودار جریان متغیرهای اثرگذار سیستم، نتایج شبیه‌سازی نشان می‌دهد مناسب‌ترین سیاست سرمایه‌گذاری در فعالیت‌های نوآوری، سیاست تخصیص منابع به انواع فعالیت‌های نوآوری براساس شکاف عملکرد است.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics

نویسندگان [English]

  • Ali Mohaghar 1
  • Mostafa Razavi 1
  • Mohammad Mirkazemi Mood 2
1 Associate Professor, Faculty of Management, University of Tehran, Tehran, Iran
2 PhD Candidate in Operations Research, Faculty of Management, University of Tehran, Tehran, Iran
چکیده [English]

Partner’s decision and policy making about allocating resource to innovation activities in a supply chain is not a static situation and to achieve a sustainable competitive advantage, the previous decisions must be reviewed continuously. However, this dynamic decision making process cannot be provided by the current static view. So, the current study presents a dynamic model to investigate endogenous and exogenous changes through designing feedback mechanisms and using system dynamics approach. Also, it provides a tool to analyze the behavior of system using different scenarios and policies. In addition to presenting the Cause and Effect diagram and Flow diagram, the study findings show that the most appropriate investment policy on innovation activities is the policy that allocates the resources based on the gap performance.

کلیدواژه‌ها [English]

  • Innovation
  • knowledge co-creation
  • System Dynamics
  • Supply Chain
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