شناسایی ابعاد اثرگذاری هویت سازمانی بر استراتژی سازمان: رویکرد فراترکیب

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

2 دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران، ایران.

3 استادیار، گروه مدیریت بازرگانی، دانشکده مدیریت، پردیس فارابی دانشگاه تهران، قم، ایران.

4 دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.

5 استادیار، گروه مدیریت دولتی، دانشکده مدیریت، پردیس فارابی دانشگاه تهران، قم، ایران.

چکیده

هدف: هویت سازمانی اگرچه مفهومی جدید نیست، اما اخیراً مورد توجه پژوهشگران حوزه مدیریت استراتژیک قرار گرفته است. با توجه به پراکندگی پژوهش‌های صورت گرفته در حوزه ارتباط بین این دو مفهوم و با هدف ترسیم مسیری روشن برای پژوهشگران، هدف از انجام این پژوهش، شناسایی مفاهیم برجسته در برقراری پیوند بین هویت سازمانی و استراتژی سازمان براساس بررسی پژوهش‌های پیشین و ارائه یک چارچوب منسجم از اشکال اثرگذاری هویت سازمانی بر استراتژی سازمان است.
روش: نوع پژوهش حاضر براساس هدف، توسعه‌ای-کاربردی، براساس ماهیت داده‌ها، کیفی و براساس روش‌های جمع‌آوری داده‌ها و اطلاعات، اسنادی است. روش انجام پژوهش، تحلیلی-توصیفی بوده و داده‌های کیفی از روش پژوهش کیفی فراترکیب جمع‌آوری می‌شود.
یافته‌ها:: در اﯾﻦ ﭘﮋوﻫﺶ از ﻃﺮﯾﻖ ﺗﺤﻠﯿﻞ ﻣﺤﺘﻮا، از مجموع 414 متن اولیه شناسایی‌شده، درنهایت 11 مفهوم برجسته استخراح شد که در قالب 4 گروه اصلی شامل مفاهیم رقابتی، مفاهیم ارجاعی، مفاهیم رابطه‌ای و مفاهیم زمانی دسته‌بندی ﺷﺪه‌اﻧﺪ.  
نتیجه‌گیری: براساس یافته‌های این پژوهش، هویت سازمانی از حیث خلق تصویر رقابتی، گشودگی نسبت به چالش‌های محیطی و تعریف محدوده رقابت، دارای پیوند رقابتی با استراتژی است و ازسویی با ایجاد یک پیوند عاطفی، دارای یک بعد ارجاعی در تفسیر و اتخاذ اقدامات استراتژیک است. همچنین بر اساس بعد رابطه‌ای هویت و استراتژی، سازمان‌ها براساس نوع جهت‌گیری هویت سازمانی، درجه گشودگی متفاوتی نسبت به اتخاذ استراتژی‌هایی چون برقراری روابط کاری با افراد خارج از سازمان خواهند داشت. درنهایت، هویت سازمانی، با تکیه بر ویژگی پایداری خود، می‌تواند همچون مانعی دربرابر اتخاذ تصمیمات استراتژیک عمل کند و اتخاذ آن را به تاخیر بیندازد.

کلیدواژه‌ها

عنوان مقاله [English]

Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach

نویسندگان [English]

  • Mohammad Hadi Ranjbar 1
  • Bahman Hajipour 2
  • mohammad hosein rahmati 3
  • Mohammadali Shahhoseini 4
  • Hamid Reza Yazdani 5
1 Ph.D. Candidate, Department of Business Management. Faculty of Management, University of Tehran, Tehran, Iran.
2 Associate Prof., Faculty of Management and Accounting, University of Shahid Beheshti, Tehran, Iran.
3 Assistant Prof., Department of Business Management. Faculty of Management, Farabi College, University of Tehran, Qom, Iran.
4 Associate Prof., Department of Business Management. Faculty of Management, University of Tehran, Tehran, Iran.
5 Assistant Prof., Faculty of Management, Farabi College, University of Tehran, Qom, Iran.
چکیده [English]

Objective: Although organizational identity is not a new concept, it has recently been considered by the researchers in the field of strategic management, which is because identity is effective in shaping the outputs of the strategy creation process and identity can be regarded as the generator of strategies. It can also be regarded as a screener or enabler as well as a factor influencing the strategy. Given the scattered researches in the field of relationship between these two concepts and with the aim of drawing a clear path for the researchers, the purpose of this study is to identify prominent concepts in establishing a link between organizational identity and organizational strategy based on previous research and to provide a coherent framework regarding the influence of organizational identity on organizational strategy.
 
Methodology: The present research is developmental-applied based on purpose, qualitative based on the nature of data, and documentation based on data collection methods. The research method is analytical-descriptive and the qualitative data have been collected using the meta-synthesis qualitative research method according to Barroso and Sandelowski’s seven-step method.
 
Findings: Among all the 414 identified original texts, 11 outstanding concepts were extracted in 4 main categories including competitive concepts, reference concepts, relational concepts, and temporal concepts.
 
Conclusion: Based on the findings of the present study, organizational identity in terms of creating a competitive image, openness to environmental challenges, and defining the scope of competition has a competitive link with strategy; on the other hand, it has a reference dimension in interpretation and adaptation strategic actions by creating an emotional link. Moreover, based on the relationship between identity and strategy, organizations will have different degrees of openness toward adopting different strategies such as establishing working relationships with people outside the organization, depending on the type of orientation of organizational identity. Finally, organizational identity, relying on its sustainability characteristics, can act as a barrier to strategic decision making and delay its adoption.

کلیدواژه‌ها [English]

  • Organizational Identity
  • Strategy
  • Organizational Identity Orientation
  • Meta-Synthesis

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مدیریت بازرگانی
دوره 13، شماره 1
1400
صفحه 21-41

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