Volume & Issue: Volume 17, Issue 4, 2025 
Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement

Pages 1067-1093

10.22059/jibm.2024.376776.4792

Zahra Alahverdi; Seid Mohammad Reza Mirahmadi; Saeed Landaran Isfahani; Mahdi Tajeddin