Journal of Business Management - Articles List

Keywords = حسابداری ذهنی دوبل

The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity

Volume 16, Issue 3, 2024, Pages 667-690

10.22059/jibm.2024.357156.4558

Mohammad Nazaripour; Babak Zakizadeh

Journal of Business Management

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