نویسندگان
دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The omission of political and economic territories and development of telecommunication technology have changed the scope of International Commerce. Researchers believe that the successful condition in present complex market is having suitable information and useful and correct applying of them in any decisions about entrance, presence and survival especially in the foreign markets. The purpose of this research is measuring the access of export information among foodstuffs exporters and determines the effect of information usage in export decisions. In this research, we use an explanatory method in correlation kind for gathering data. All data has been analyzed by the help of structural equations modeling. According to the findings and results of this research, foodstuffs exporters are not in a suitable situation about access to export market information. Also any benefiting from export market information in decision making process is on instrumental/conceptual basis that this trend will be resulted to make the export knowledge. As a final result of present research a conceptual model has been submitted for surveying a relationship between access to export market information and the instrumental/conceptual use of information effect on decision making process.
کلیدواژهها [English]
)