نویسندگان
1 دانشگاه تهران
2 دانشگاه تربیت مدرس
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The study has been done regarding the systematic approach (including: input, process, output and feedback). Initially a list of factors has been recognized through surveying the secondary resources and existing models. Then the factors are summarized and completed. Finally 30 factors are identified as composing factors of enterprises' marketing. These factors have been matched with the systemic approach and accordingly inputs, processes and outputs of enterprises' marketing have been clarified. The questionnaire has been designed based on the classified factors. The research community is the practitioners and experts in marketing. Experts' responses as research findings show that all composing factors of enterprises' marketing in Iran business environment are so important but so weak. Meanwhile the enterprises are in an inappropriate situation on marketing.
کلیدواژهها [English]
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