ارائۀ مدلی برای تبیین پیشایندها و پیامدهای هوشمندی رقابتی صادرکنندگان نمونۀ ایران

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 استادیار گروه MBA، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

2 استادیار گروه مدیریت بازرگانی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

3 کارشناس‎ارشد بازاریابی بین‎الملل، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

چکیده

هدف اصلی پژوهش پیش رو ارائۀ مدلی برای تبیین پیشایندها و پیامدهای هوشمندی رقابتی صادرکنندگان نمونۀ کشور، به‎منظور شناسایی نقاط قوت و ضعف آنان در زمینۀ هوشمندی رقابتی و تعیین جایگاه و مسیر رشد آنان برای به‎کارگیری مؤثرتر هوشمندی رقابتی، ارتقای توان رقابتی و توسعۀ صادرات پایدار است. در مدل مفهومی پژوهش، توان مدیریت دانش، فرهنگ سازمانی و سرمایۀ انسانی، عوامل اثرگذار بر هوشمندی رقابتی تعیین شده است. همچنین بازارگرایی و جهت‎گیری راهبردی سازمان، پیامدهای هوشمندی رقابتی مد نظر قرار گرفته است. داده­های پژوهش از طریق توزیع پرسشنامه به 102 نفر از مدیران و کارشناسان شرکت­های صادرکنندۀ نمونۀ کشور به‎دست آمد. یافته­های حاصل از تحلیل داده‎ها به‎کمک روش مدل­سازی معادلات ساختاری، نشان داد سرمایۀ انسانی و توان مدیریت دانش بر ارتقای هوشمندی رقابتی سازمان اثر مثبتی دارد. هوشمندی رقابتی به ارتقای رویکرد بازارگرایانه در صادرکنندگان نمونه می‎انجامد. همچنین با افزایش هوشمندی رقابتی، جهت‎گیری راهبردی صادرکنندگان به سمت راهبرد کاوش‎گری گرایش می‎یابد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Developing a Model of Antecedents and Consequences of Iran Exemplary Exporters’ Competitive Intelligence

نویسندگان [English]

  • Ali Heidari 1
  • Hashem Aghazade 2
  • Alireza Valipour 3
1 Assistant Prof., University of Tehran, Tehran, Iran
2 Assistant Prof., University of Tehran, Tehran, Iran
3 MSc. International Marketing, University of Tehran, Tehran, Iran
چکیده [English]

The aim of this research is to develop a model of antecedents and consequences of Iran exemplary exporters’ competitive intelligence (CI) in order to identify their strengths and weaknesses. For this purpose we discuss position and growth strategies of exporters, effective use of CI, export competitiveness enhancement and sustainable export development. Based on conceptual model, knowledge management capability, organizational culture and human capital were considered as factors affecting CI. Also, strategic orientation and market orientation were considered as consequence of CI. A questionnaire was designed and data were collected from 102 managers and experts of exemplary exporters. Findings from data analysis with structural equation modeling show human capital and knowledge management respectively have the most positive impact on CI. CI leads to export Market-orientation and also CI leads exporters to follow a prospector strategy.

کلیدواژه‌ها [English]

  • Competitive intelligence
  • Human capital
  • Knowledge Management
  • market orientation
  • Strategic orientation
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