تدوین و اولویت بندی اهداف استراتژی با استفاده از روش حداقل مربعات لگاریتمی فازی و مدل همسانی فازی و ترسیم نقشۀ استراتژی

نوع مقاله: مقاله علمی پژوهشی

نویسندگان

1 دانشیار مدیریت صنعتی، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران

2 دانشجوی دکتری تحقیق در عملیات، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران

چکیده

چارچوب کارت امتیازی متوازن با ساختاری سلسله­مراتبی، چندلایه و علی ـ معلولی، می‌تواند مسیر رشد سازمان را روشن کند و گام­های پیشرفت را هموار سازد و علاوه‎بر پایش اهداف مالی، سایر عوامل تأثیرگذار و پیش­برنده را هم در نظر گیرد و کنترل کند. در این پژوهش پس از مطالعۀ ادبیات کارت امتیازی متوازن، مدلی پیشنهاد می‎شود که ضمن استخراج اهداف استراتژیک و مقاصد استراتژیک، درجۀ اهمیت مقاصد استراتژیک را نیز با استفاده از روش حداقل انحراف لگاریتمی فازی تعیین می‎کند و به‎کمک روش همسانی فازی به اولویت‎بندی اهداف بر اساس مقاصد می‎پردازد و بدین ترتیب نقشۀ استراتژی سازمان به‎دست می‎آید. به همین منظور پس از انتخاب شرکتی با همکاری مدیران عالی آن شرکت، مدل پیشنهادی در آن به اجرا گذاشته شد. نتایج مطالعۀ موردی این پژوهش نشان می‌دهد مهم‌ترین اهداف استراتژیک شرکت مد نظر، در منظر رشد و یادگیری نقشۀ استراتژی شرکت قرار دارد و به سازمان برای رسیدن به مقاصد استراتژیک اهداف موجود در این منظر، بیش از هر چیز کمک می‌کند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Developing and Ranking Strategic objectives Using Fuzzy logarithmic least squares method and Similarity method and Drawing Strategy Map

نویسندگان [English]

  • Hossein Safari 1
  • Ehsan Khanmohammadi 2
1 Associate Prof., Faculty of Management University of Tehran, Iran
2 PhD. Candidate in Operation Research, Faculty of Management, University of Tehran, Iran
چکیده [English]

The balanced scorecard framework with a hierarchical, multilayer, and causal-effect structure can shed light on the growth path and pave the development steps, which in addition to monitoring the financial goals. It also considers and controls the other effective and driving factors. In this study, after reviewing the balanced scorecard, a model was proposed in addition to extract the strategic objectives and strategic destinations. The importance of strategic sestinations was determined using Fuzzy Logarithmic Least Deviation method. The priority of objectives based on destinations was ranked through fuzzy similarity technique. In final step, the organization's strategy map was drawn. Hence, ALPHA Company was selected and the proposed model was implemented with the cooperation of senior managers of the organization. The results of this investigation also indicated that the main strategic objectives were located in the learning and growth perspective of the company's strategy map, which helped the organization achieve its strategic destinations.

کلیدواژه‌ها [English]

  • balanced scorecard
  • strategic destinations
  • strategy map
  • Strategic objectives
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