تبیین تأثیر بازارگرایی و نوآوری مدیریت بر عملکرد بنگاه با تأکید بر نقش میانجی نوآوری فناورانه

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 استادیار گروه مدیریت صنعتی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

2 دانشجوی دکتری مدیریت فناوری، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران

چکیده

این پژوهش با هدف شناسایی و تبیین تأثیر متغیرهای بازارگرایی، نوآوری مدیریت، نوآوری فناورانه و عملکرد سازمانی اجرا شد. پژوهش حاضر از نظر روش، توصیفی از نوع همبستگی است. جامعۀ آماری پژوهش حاضر را تمام بنگاه‎های داروسازی سراسر کشور دربرمی‎گیرد. حجم نمونه با بهره‎مندی از روش نمونه‎گیری تصادفی ساده و فرمول کوکران، 255 به‎دست آمد. داده‎ها به‎کمک پرسشنامه‎ای گردآوری شدند که روایی و پایایی آن به تأیید رسید. برای تجزیه‎وتحلیل داده‎ها، از مدل‎سازی معادلات ساختاری و تکنیک حداقل مربعات جزئی در نرم‎افزار آماری Smart-PLS استفاده شده است. یافته‎ها نشان می‎دهد بازارگرایی و نوآوری مدیریت، اثر معنادار و مثبتی بر نوآوری فناورانه می‎گذارد. همچنین نتایج مشخص کرد که هر سه متغیر بازارگرایی، نوآوری مدیریت و نوآوری‎های فناورانه در محصولات و فرایندها، می‎تواند به عملکرد برتر بنگاه منجر شود.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation

نویسندگان [English]

  • Nima Garosi Mokhtarzadeh 1
  • Mahmoud Zamani 2
1 Assistant Prof., Faculty of Management, University of Tehran, Tehran, Iran
2 PhD Student, Faculty of Management, University of Tehran, Tehran, Iran
چکیده [English]

The current study aims to identify and examine the effect of market orientation, management innovation and technological innovation on organizational performance. The current research was conducted using descriptive- correlational methodology. The population of the current research included pharmaceutical companies throughout the country. Using simplerandom sampling method and Cochran formula, the sample size has been determined. 255 Questionnaire was used for gathering data, the reliability and validity of which was confirmed. Structural Equation Modeling (SEM) technique using Partial Least Squares-based and smart-PLS statistical software was used to analyze the data. The findings show that market orientation and management innovation have a significant and positive effect on technological innovation. Results also revealed that market orientation, management innovation and product technological innovations as well as process technological innovations can lead to superior firm performance.

کلیدواژه‌ها [English]

  • management innovation
  • market orientation
  • pharmaceutical companies
  • Structural Equation Modeling
  • technological innovation
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