ارائۀ چارچوبی جدید به‌منظور ارزیابی طرح محصول با به‌کارگیری الگوهای رفتار کیفیتی در شرایط عدم‌قطعیت

نوع مقاله: مقاله علمی پژوهشی

نویسندگان

1 استادیار گروه مدیریت دانشکدة مهندسی صنایع و مدیریت، دانشگاه شاهرود، شاهرود، ایران

2 کارشناسی ارشد MBA، مهندسی صنایع و مدیریت، دانشگاه شاهرود، شاهرود، ایران

چکیده

کیفیت محصولات به میزان انطباق طرح محصول با کیفیتی که مشتری از محصول درک می‌کند، بستگی دارد. متناسب‌بودن طرح محصول با نیاز مشتری موجب ارتقای سطح ابعاد کیفیت محصولات می‏شود. رقابت‏ شدید در بازار جهانی از یک‌سو و افزایش پیچیدگی در طراحی محصول از سوی دیگر سبب شده است که فعالیت‏های مرتبط با طراحی و انتخاب طرح محصول بیش‌ازپیش به دانشی تخصصی تبدیل شود. از این‏رو، هدف اصلی پژوهش تصمیم‏گیری در زمینة انتخاب طرح محصول در بازۀ زمانی بلندمدت و شرایط عدم‌‏قطعیت است. برای تحقق هدف پژوهش، ابتدا با استفاده از مفاهیم نظریۀ مجموعۀ راف الگوهای رفتاری مشتریان شناسایی می‏شود و سپس گزینه‏های پیشنهادی برای طرح محصول با توجه به الگوهای رفتاری غالب با استفاده از روش بسط‌داده‌شدة فرایند سلسله‌مراتبی مبتنی‌بر نظریۀ اعداد D ارزیابی و اولویت‌بندی می‏شوند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Providing a framework for evaluating product design based on behavior patterns in terms of uncertainty

نویسندگان [English]

  • Reza Sheikh 1
  • Effat Mohammadi 2
2 MSc. MBA
چکیده [English]

Product quality depends on the compatibility of the product design with the perceived quality of the product by the customer. Design a product that fits the customer's needs increase quality of products. Intense competition in the global market on the one hand and on the other hand increasing complexity in product design has caused activities related to the design and selection of product designs become more and more specialized knowledge. The main objective of this research is selecting the product design in the long-term and uncertainty. To fulfill the objective of this research, using the concepts of rough set theory to identify customer behavior patterns and then proposed options for the product according to the dominant behavioral patterns using a D-AHP assessment and prioritization are.

کلیدواژه‌ها [English]

  • Product Design
  • uncertainty
  • D- numbers
  • Rough Set Theory
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