تبیین نقش شراکت راهبردی بانک تجارت با فین‌تک‌ها در کارایی با میانجیگری تحولات فناورانه و بانکداری دیجیتال

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 استادیار، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران.

2 دانشجوی دکتری، مدیریت بازرگانی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران.

چکیده

هدف: امروزه، بخش بانکی دستخوش تغییر ساختار و رویکردهای سازمان‌دهی فرایندهای تجاری شده است. انتظارهای مشتریان، تحولات فناوری، الزامات قوانین و مقررات و بحران در اقتصاد، ضرورتی برای تشکیل و تحول در نظام بانکی است. با در نظر گرفتن این عوامل، بهتر است بانک‌های سنتی، با فناوری‌های مالی، شراکت راهبردی تشکیل دهند تا بتوانند میزان کارایی خود را در بازار رقابتی فعلی افزایش دهند. هدف پژوهش حاضر، تبیین نقش شراکت راهبردی بانک تجارت با فین‌تک‌ها در کارایی با میانجیگری تحولات فناورانه و بانکداری دیجیتال است.
روش: جهت‌گیری پژوهش، کاربردی و از نظر هدف، توصیفی است و در آن، برای جمع‌آوری داده‌ها، از روش پیمایشی و برای تحلیل داده‌ها، از روش هم‌بستگی استفاده شده است.
یافته‌ها: بر اساس یافته‌های پژوهش، نقش شراکت راهبردی بانک تجارت با فین‌تک‌ها (944/19 T:)، تحولات فناورانه دیجیتال (340/27 T:)، بانکداری دیجیتال (374/72 T:)، نقش تحولات فناورانه دیجیتال (439/4 T:) و بانکداری دیجیتال 
(161/8 T:) بر کارایی تأیید شد. از سوی دیگر، نقش غیرمستقیم متغیرهای میانجی تحولات فناورانه دیجیتال (362/121 T:) و بانکداری دیجیتال (644/590 T:) میان شراکت راهبردی بانک تجارت با فین‌تک‌ها و کارایی به تأیید رسید.
نتیجه‌گیری: تمام هفت فرضیه اصلی و دوازده فرضیه فرعی تأیید شدند. نتایج این پژوهش نشان داد که شراکت راهبردی بانک‌ها با فناوری‌های نوین مالی یک انتخاب نیست، بلکه برای همه بانک‌ها، ضرورتی است که به کارایی آنها منجر می‌شود و در حوزه‌های تحولات فناوری دیجیتال و بانکداری دیجیتال برای بانک‌ها مزیت زیادی دارد.

کلیدواژه‌ها

عنوان مقاله [English]

Explaining the Role of Tejarat Bank's Strategic Alliance with FinTechs in Efficiency Mediated by Technological Developments and Digital Banking

نویسندگان [English]

  • Morteza Soltanee 1
  • dariush tahmasebi Aghbolaghi 2
1 Assistant Prof., Department of Business Management, Faculty of Management and Accounting, Farabi Campus University of Tehran, Qom, Iran.
2 Ph.D. Candidate, Department of Business Management, Faculty of Management and Accounting, Farabi Campus University of Tehran, Qom, Iran.
چکیده [English]

Objective 
This study seeks to determine whether the strategic alliance of Tejarat bank with Fintech affects their efficiency. And also, does the mediating role of technological change and digital banking variables between the strategic alliances of Tejarat bank with Fintech affect efficiency?
 
Methodology 
Orientation of applied research and in terms of purpose is descriptive that has used survey method to collect data and correlation method to analyze data. Data analysis was performed using SPSS tools and Smart PLS software.
 
Findings
The findings showed that the role of strategic alliance of Tejarat bank with Fintech with single fin on efficiency (T: 19/944), digital technology developments (T: 27/340) and digital banking (T: 72/374) and the role of digital technology developments (T: 4/439) Digital Banking 
(T: 8/161) confirmed efficiency. The indirect role of the mediating variables of digital technological developments (T: 121/362) and digital banking (T: 590/644) between the strategic alliance of Tejarat bank with Fintech and efficiency was also confirmed.
 
Conclusion
Strategic alliance between Tejarat bank and financial technologies will significantly reduce the costs of services and increase the efficiency of the bank so that communication with new financial technologies can lead to competitive advantage and control of the service market. The majority of the banks in Iran are operating based on traditional procedures and customers are looking for easy and affordable banking operations, so the alliance between the bank and Fin Techs has been able to gain customer satisfaction and generate revenue. The related activities will subsequently improve the banking efficiency. In recent years, the increasing use of digital technologies has had a major impact on many sectors, especially the banking sector. This rapid change is called the digital technological change. Therefore, digitization of Tejarat bank is one of the most important concerns of bank executives and managers. According to this research, Tejarat bank can provide digital transformation with strategic and bilateral unity between themselves and different areas of financial technology. Given that Tejarat Bank is one of the local banks that have provided the necessary platform for digital transformation, this process is possible through the sharing of emerging technologies such as Fintech and single Fintech startups. Digital transformation provides opportunities for non-traditional service delivery with the driving force that creates financial capacity in the financial services markets; these opportunities are either consolidated or in many cases can help achieve the desired result. Digital Banking is a new concept of e-banking that aims to enrich and improve online services along with the use of new digital technologies such as mobile and financial social networks. This has led to lower operating costs and reduced errors, market expansion and increased bank revenue sources. The change in the nature of the physical branches of the Tejarat bank is considered as a key point in the role of the strategic alliance between Tejarat bank and modern financial technologies on digital banking. In other words, the physical branches of a Tejarat bank will not be eliminated, but they will apply some changes in the business model.

کلیدواژه‌ها [English]

  • Strategic alliance
  • Digital technology developments
  • Digital banking
  • Efficiency
  • FinTech

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مدیریت بازرگانی
دوره 12، شماره 3
1399
صفحه 800-832

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