اثر سرمایه ساختاری بر شناسایی فرصت‌های کسب‌و‌کار با نقش میانجی چابکی راهبردی (نمونه‌پژوهی: صنایع موادغذایی ایران)

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 استاد، گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم‌آباد، ایران.

2 دانشیار، گروه مدیریت، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم‌آباد، ایران.

3 دانشجوی دکتری، گروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم‎آباد، ایران.

4 دانشجوی دکتری، گروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه لرستان، خرم‌آباد، ایران.

چکیده

هدف: هدف از اجرای این پژوهش، بررسی تأثیر سرمایه ساختاری بر شناسایی فرصت‌های کسب‌وکار در صنعت موادغذایی با نقش میانجی چابکی راهبردی است.
روش: پژوهش حاضر از نظر هدف، کاربردی است و در زمره پژوهش‌های توصیفی از نوع هم‌بستگی قرار می‌گیرد. این پژوهش از نظر فلسفه، قیاسی است که بر مبنای پارادایم اثبات‌گرایی اجرا شده است. از نظر شاخص زمانی نیز مقطعی محسوب می‌شود. برای سنجش متغیرهای پژوهش، از پرسش‌نامه سرمایه ساختاری یاسین و همکاران (2016)، چابکی راهبردی کونها و همکاران (2019) و شناسایی فرصت سامباسیوان، ابدول و یوسف (2009) استفاده شده است. داده‌های پژوهش با استفاده از مدل‌سازی معادلات ساختاری و نرم‌افزار PLS تحلیل شده است.
یافته ها: در این پژوهش، روابط بین سرمایه ساختاری و چابکی راهبردی و اثر این روابط بر فرصت‌شناسی، روی 200 شرکت بزرگ موادغذایی ایران که ضمن داشتن تنوع محصولات، در ارائه محصولات جدید پیشرو هستند، بررسی شده است. نتایج PLS-SEM نشان می‌دهد که روابط مثبت و معنا‎داری بین سرمایه ساختاری، چابکی راهبردی و فرصت‌شناسی شرکت‌ها وجود دارد. به‌علاوه، متغیرهای چابکی راهبردی، همچون حساسیت راهبردی، سیالیت منابع و چشم‌انداز روشن، بر شناسایی فرصت‌های کسب‌وکار، اثر مثبت و معناداری می‌گذارند. همچنین، چابکی راهبردی بین سرمایه ساختاری و شناسایی فرصت‌ها نقش میانجی دارد. بنابراین پژوهش حاضر، اثر معنادار سرمایه ساختاری بر افزایش چابکی راهبردی و شناسایی فرصت‌های کسب‌وکار در صنعت موادغذایی را تأیید می‌کند.
نتیجه گیری: نتایج این پژوهش، فهم سیاست‌گذاران و مدیران ارشد شرکت‌های موادغذایی را در خصوص نقش معنا‎دار سرمایه ساختاری و چابکی راهبردی در پایش مستمر صنعت و بهبود قابلیت فرصت‌شناسی شرکت افزایش می‌دهد.

کلیدواژه‌ها


عنوان مقاله [English]

The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry)

نویسندگان [English]

  • Reza Sepahvand 1
  • Amir Hoshang Nazarpori 2
  • Masood Sepahvand 3
  • Fariborz Fathi Chgni 4
1 , Prof., Department of Management, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.
2 Associate Prof., Department of Management, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.
3 PhD Candidate, Department of Public Administration, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.
4 PhD Candidate, Department of Public Administration, Faculty of Management and Economics, Lorestan University, Khorramabad, Iran.
چکیده [English]

Objective
Given the shortening of the life cycle of products and the competition intensity in the food industry, opportunism and the timely implementation of opportunities is regarded as a key and winning feature in this industry. Related companies have used various measures to improve this capability, including structural capital and strategic agility. Therefore, the purpose of this study is to investigate the effect of structural capital on identifying business opportunities in the food industry through the mediating role of strategic agility.
Methodology
This empirical study is a descriptive correlational research. In terms of philosophy, this research is a deductive research based on the positivist paradigm. Besides, this research is considered cross-sectional in terms of time. The structural capital questionnaire proposed by Yasin et al. (2016), the strategic agility questionnaire proposed by Konha et al. (2019), and the opportunity identification questionnaire by Sambasivan, Abdol, and Yousef (2009) were used to measure the research variables. Structural equation modeling and PLS software have been used to analyze the data.
 
Findings
This study investigates the relationship between structural capital and strategic agility, as well as the effect of such relationships on the opportunism among 200 Iranian food companies with a variety of products. These large companies are regarded as leaders in offering new products. The results of PLS-SEM reveal that there are significantly positive relationships between structural capital, strategic agility, and opportunism of companies. In addition, strategic agility variables such as strategic sensitivity, resource fluidity, and bright perspectives have a significantly positive effect on identifying business opportunities. Besides, strategic agility plays the mediating role between structural capital and the identification of opportunities. Therefore, the present study can confirm the significant effect of structural capital on increasing strategic agility and identifying business opportunities in the food industry.
Conclusion
The findings of this study can help raise awareness of strategists and senior managers of food companies about the significant role of structural capital and strategic agility in the constant monitoring of the industry. In addition, it can improve opportunism capability in these companies.

کلیدواژه‌ها [English]

  • Structural Capital
  • Strategic Agility
  • Opportunity Identification
  • Food industry
قبادی، عباس (1398). معاون بازرگانی داخلی وزارت صنعت، معدن و تجارت. khabaronline.ir/news/1265816
 
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