Journal of Business Management

Journal of Business Management

Volume & Issue: Volume 6, Issue 4, Winter 2015, Pages 665-910 
Number of Articles: 12

The effect of brand community on brand characteristics

Pages 709-730

10.22059/jibm.2014.51382

Akram Eghbali, Shahnaz Nayebzade, Hasan Dehghan Dehnavi