نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 استادیار گروه مدیریت، وزارت علوم، تحقیقات و فناوری، تهران، ایران
2 استادیار گروه مدیریت، دانشکده علوم انسانی، دانشگاه ایلام، ایلام، ایران
3 دانشجوی دکترای مدیریت سیاست گذاری بازرگانی، دانشکدة مدیریت، دانشگاه تهران، ایران
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The purpose of this paper is to investigate the challenges
and problems of nonprofit institutes and universities. The research
method is a survey in which non-profit institutes’ strategy was
determined based on SWOT analysis. The research population
included all faculty members and administrators of non-profit
institutes, 108 of which were selected based on clustering and simple
random sampling method. To collect the data, two researchers-made
questionnaires were used. The content validity was confirmed via
experts’ point of view and its reliability was confirmed using
Cranach’s alpha test (α=0.86). The data analyzed in two levels:
descriptive statistics such as determining the factors and indexes, and
frequency; and inferential statistics such as nonparametric Binomial
test and SWOT used in order to access the internal and external
factors. The results show that opportunity is more than threat, and
strength is more than weakness, so non-profit institutes and
universities on SWOT axis are located in aggressive strategy.
کلیدواژه‌ها [English]
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